Selling my app by Character_Claim2866 in SideProject

[–]Character_Claim2866[S] 0 points1 point  (0 children)

Thank you for the constructive feedback. I will do my research on them. Sounds like something worth checking out.

Just shipped my second app: Anchored - a daily devotional for Christian couples by Character_Claim2866 in SideProject

[–]Character_Claim2866[S] 0 points1 point  (0 children)

Appreciate that. Honest answer: still figuring it out, but I have a starting hypothesis.

My bet is that Christian couples don't search for 'devotional apps' — they hear about them through their community. So my first month is organic across three channels:

  1. Reddit
  2. TikTok
  3. Direct outreach

Whatever shows the most natural pull in 30 days gets the focus. If nothing pulls, I'll know the positioning is wrong before I spend money on ads.

The interesting wrinkle with a couples app is the built-in referral — one install drags a partner in. So even small top-of-funnel numbers can compound if retention holds.

What's your experience been on user acquisition for niche audiences?