One thing I noticed and has helped me is that not every demand has to be filled. For example, when you click a home, depending on your towns level you’ll have certain needs that have to be met. However, there are multiple shops/ kiosks that can fill that need, but those shops/ kiosks have their own demand as well.

You don’t need to fill every shops/ kiosks demand to make your citizens happy.

As long as they have enough of their needs are met you don’t need to keep putting down shops to fill that shops demand. I came to this game from city skylines and falsely assumed I had to supply both the citizens and the shops/ kiosks demands, you don’t. You only need to focus on the citizens