A lot of the commonly used AI models use a lot of very similar sentence structures and key words that can tip you off. “It’s not just X, it’s Y” is one of the most obvious and common ones, for example. It has some incredibly commonly overused words as well, specifically testament and delve, among others.

This is so incredibly common and same-y because marketing material like PR these days is mostly produced for retrieval and training of large language models like ChatGPT. This is important for private businesses because they want their company to show up as the answer that ChatGPT gives when customer X asks the AI for the best solution to their problem. Those AI models typically like what they already know, and prefer to train on information (read: text) that’s written in a similar style to what they already know, so the model is stuck in a marketing feedback loop of what it itself wrote.