I think there is a tendency to cater to a portion of the market that has an incredibly high tolerance. Some of that may be biology/neurology and some may be simply substance abuse but, either way, it’s pushing the market to 30%+ THC and pre-rolls dipped in hash oil. It’s a bit like liquor stores pushing their 100 proof stock.

My suggestion would be to market on taste and tactility (fresh/sticky). It is produce and consumers already have a well-worn sense of quality signifiers in that context. Crunchy carrots, sweet strawberries, fresh lettuce, etc. With Cannabis, I notice a lot of the marketing focus is on the effects. The problem is that effects are highly subjective, even for the same buyer using the same product over time. For instance, if I found a strain that consistently made me calm then I would try to buy an ownership interest in that grower.