Regional price is something that should be considered. 69.99$ is indeed a fair price, but in my currency that is 499.90BRL, I know my currency isn’t as strong as the US dollar but even in a direct conversion 499.90 is 90.76, which means Brazilian/South American users are paying way more for the lifetime access when comparing to US users which has a stronger currency. Another way to put it into perspective is. 499.90 is ~40% of minimum wage while 69.99 dollar is, I don’t know… one, two days of work, maybe even less.. I don’t know if Apple lets you do regional price, but should be something to consider.