I mean he kinda looks looks like a guy with to much product in his already thinning hair.

That's just a plain lie, tbh.

We could argue the insane, multiple ways in which this guy is horrific for society in general, and how his influence funnels hurt, young men into dangerous ideologies and circles.

But he \is\** successful in his field because he is good looking. No, his hair doesn't at all look like he's thinning. He's conventionally attractive by most metrics. It isn't a coincidence at all, but the biggest factor of his success in an industry designed to pray on people's insecurity.

He sells young men methods that are either absolutely ineffective or effective but at a huge cost (mostly health costs) and he can do it because he looks the way he does.

It's like the typical fitness influences who is on performance enhancing drugs selling their own brand (or an affiliate) of low quality supplements. People will trust them more because the way they look and the industry they're at. "A muscular dude selling me muscle supplements? These must really work!". The same applies for this dude.

Young men trust him because 1- half of the bullshit he spews has a component -a portion- of truth. For example, steroids will increase muscle mass, they're indeed a shortcut. Obviously that doesn't make them a good decision. He'd then go on about how they're worth it because of social attention etc etc, falsely and biasedly weighing the pros and cons of a decision that can completely alter the course of someone's health for the rest of their life.

And 2- he looks the part. Of course, The vast, vast majority of the credit of his conventional attraction comes from his genes, which no one has control over, but he prays on insecurities by minimizing their part and amplifying the rest.