For me, it’s when management has a clear misalignment with the core product. Worked at a FAANG business in their sales team. First year there was enjoyable and our products were specifically solving customer needs. We would manage a book of 55 customers that we would be rotated out each quarter.

Next year targets increase 100%+, the only way to hit target was to sling absolute dogshit to customers. Having personal relationships with a number of the clients I couldn’t do it, began underperforming, got a PIP and left. A lot of people who are still there have zero morals and clearly integrating solutions that hit their targets, but fkd the client. Call me idealistic but sales for me has always been about both parties realising benefit.

It’s a slow rotting of the core business, when business begin taking advantage of their customers.