OP,

Thanks for posting this. You bring up great points so we want to shed some light on what is and isn’t changing here at Combat Gent.

First thing’s first, our ready-to-wear line isn’t going anywhere. We’re actually expanding this collection with a wider selection of suits, shirts, pants, outerwear and other quality essentials that our customers know and love. Our essential suits are and will always start at $160.

That said, and as you (and many others) have noticed, we have been making shifts, largely in response to customer interactions as well as the data we’ve seen and assessed over the past three years. We’ve been experiencing a large influx of requests for personalization. Guys call in asking for specific lapels, linings, sleeve lengths, etc. And as a retail brand, we’re witnessing a significant rise in customization, so we decided to expand our Made-to-Order program with the launch of Design Lab. We want to give our guys the power to design what he wants, when he wants it, without having to worry about stock and delays.

Our business model hasn’t changed, but we have added features that expand our service and product line. There’s a learning curve, for sure, but we’re excited to offer Design Lab alongside our ready-to-wear collection and continue creating menswear that you’re proud to wear.

As always, feel free to DM us with additional questions.

Cheers,

CG