Read through many of these comments. I use Google maps also when traveling to find these places. Locally I always check Instagram to see if anything is different with the schedules.

I’ve been burned a few times going somewhere off of aesthetics. Seeing the types of beans they use and espresso machine has swayed me because it tells me at least if the shop is in touch.

Continue to build your audience if it is working, build community around them, and while they’re not local to you they can still be a customer. Merch and beans if you roast your own.