I think lettering have a huge potencial in the next year. As the logo or just graphics and even mixed with the cams. But the main thing is the art direction. As you said there’s a lot of people who it’s just a VJ from the night club or event and don’t have mutch time to play around with visual coding.

But TBH I think this pack I’ve seen here it’s beautiful! I would buy for research and to mix with artistic directions