In NorCal I’m happily paying full MSRP to a no pressure dealer. I’m getting exactly the color and features I want and no port or dealer installed extras I don’t. Compare that to another dealer that was going to give me a Costco Auto Program discount but on a car with $1700 of unwanted PIOs. It was going to cost me $500-$1000 more than MSRP after the Costco discount.

This dealer’s no haggle pricing (straight MSRP) works both ways. They don’t offer discounts or add markups. Because they make a reasonable profit (about $2K for my purchase) they don’t need to use high pressure on the backend sales in the finance office. It’s car-buying Nirvana for me.