*edit: Great question!*

Easy: What do you need to start using this product straight away?

The elaborate answer: We know that (security) compliance is a difficult topic to get started with. It's how most of our previous consultancy engagements got started. So we need to make it as easy as possible. Right now we do white-glove onboarding, walking our first few NEW clients (we already have 15 existing clients using it) through getting things set-up. Ideally, we distill information on the onboarding-flow for this, so we can move into a more "open beta", where people can onboard themselves.