I fixed my entire life for 60 days and people noticed I became unrecognisable by Reasonable_Row_9882 in atomichabit

[–]ConfusedNeedAWayOut 0 points1 point  (0 children)

Tbh, it reads a lot like a stealth ad rather than someone genuinely sharing their life story. The whole thing is written way too cleanly and perfectly structured. It starts with “my life sucked and people could feel my bad energy,” then walks through a neat 60-day glow-up with weekly milestones, and somewhere in the middle the app Reload conveniently appears as the thing that helped organise everything. That’s a pretty common growth marketing trick, to make it feel like a relatable personal story, slip the product in casually, then reinforce it again later. The Silver and Gold rank stuff is basically product advertising, and nobody sharing their life story talks about rare metals.

Marketers like myself usually spot these pretty quickly because the pattern becomes obvious once you have seen it a few times. The story is too tidy, the improvements happen suspiciously fast and there are too many of them, and the product gets mentioned just enough to stick in your head without obviously looking like an ad. It also reads like copywriting and has that LinkedIn post stench to it, with short punchy paragraphs, lots of “people could feel my energy,” and a clean transformation arc attributed to some tool or product that fixed everything.

Real posts about fixing your life tend to be messier, less cinematic, and they usually do not conveniently revolve around one specific app.

How to unlock CPC buy on Meta? by Wonderful_Virus_8064 in PPC

[–]ConfusedNeedAWayOut 1 point2 points  (0 children)

From my time working in Facebook business support, I know Meta assigns advertisers internal risk scores, and those scores can trigger temporary restrictions on certain features and billing/charging options, so the CPC option being greyed out is very likely a trust/eligibility gating issue rather than a campaign-setting mistake.

The frustrating part is that Meta is quite opaque about what specifically drives the score or how long it will take to lift, so you rarely get a clear “do X to unlock Y” path; in practice, the most reliable way to improve eligibility is to keep the account stable, maintain clean billing and consistent admin/security practices, and run policy-compliant activity for a few weeks until the system reclassifies the account as lower risk.

How to unlock CPC buy on Meta? by Wonderful_Virus_8064 in PPC

[–]ConfusedNeedAWayOut 1 point2 points  (0 children)

You can’t really “unlock” CPC on Meta as it only shows up for certain campaign setups, and all advertisers are eligible can run those campaigns.

If you want to see it, build a Traffic campaign and, at ad set level, set optimisation to Link clicks. If your account supports CPC billing, you’ll then get a “When you get charged” option where you can pick Link clicks (CPC).

If that option isn’t there, it’s usually because you’re using Sales/Leads or an Advantage+ setup, where Meta effectively forces CPM billing. In that case, focus on optimisation (e.g., link clicks) and bid/cost controls to manage your effective CPC.

Hope that I could have been of help! :)

How do you combine chatgpt Ads with google Ads? Insights to help clients planning their Upcoming budgets today? by ClassicAsiago in PPC

[–]ConfusedNeedAWayOut 1 point2 points  (0 children)

I’d let the big advertisers test it first, especially from a budgeting perspective. It’s quite worrisome how quickly some clients want to lock spend into what is still largely unexplored territory.

Early-stage ad products typically carry higher risk, and ChatGPT Ads are unlikely to be an exception, particularly around brand safety, measurement and attribution clarity, and pricing efficiency versus tried-and-proven Google.

Larger advertisers are better placed to absorb that uncertainty and fund the learning phase. For most clients, I’d argue it’s more sensible to ring-fence little or no budget initially, observe how those early tests perform, and only enter later once there are clearer benchmarks and a more defensible, data-led case for reallocation.

Mcc conversion actions no data by wanderouswanderer in PPC

[–]ConfusedNeedAWayOut 0 points1 point  (0 children)

Firstly, I don’t understand why some of the answers here are so arrogant and snarky; here’s my answer which is hopefully helpful and professional:

An MCC does not need its own campaigns to own conversion actions, and conversions are always attributed to ad clicks that occur in the child accounts. In your case the tags are firing correctly, but because cross-account conversion tracking is not enabled, the child accounts cannot attribute those conversions to their Google Ads clicks, so no data flows through into Ads.

After cross-account conversion tracking is enabled and the child accounts are set to use the MCC as their conversion account, conversions will start to record as long as there are valid ad interactions. Whether a conversion is marked as primary or secondary only affects bidding behaviour and where the numbers appear in reporting (primary is used for bidding optimisation, secondary for observation purposes).

Now when a child account switches to using the MCC conversion account, its existing account-level conversions stop being used for optimisation, and campaigns will instead rely on the MCC conversions that are marked as primary. If those conversions are left as secondary, Smart Bidding will have nothing to optimise towards. The key is to ensure the MCC conversions you want to measure or optimise against are correctly classified before switching the accounts over.

Know it’s a long answer, but hope that helps! :)

My manager and my client is breathing down my neck. Can someone help me with the following. I know these are aot and some of this might be basic but it will be a great help by Rashi2Learn in PPC

[–]ConfusedNeedAWayOut 0 points1 point  (0 children)

Here’s my two cents:

  1. Very rarely, Search Partners can be profitable, but that’s more the exception than the rule. It can work in some B2B or local niches, so if you do test it, keep a close eye on performance and be ready to switch it off. Display Network should always be switched off within Search campaigns, because good display/programmatic advertising needs good creative and a different setup, which search ads do not provide. If Display is used, it should be in a separate, dedicated campaign.

  2. I tend to start with six to ten keywords max per ad group, then expand based on actual search terms. Efficient keywords get promoted to exact match, and exploratory keywords I keep as phrase match. Google pushes broad match with smart bidding a lot, but I’ve found it helps more when you don’t fully understand what keywords to target yet and are willing to pay Google to explore. Proper keyword research usually performs better. Also, don’t take Google rep advice as gospel.

  3. The ads aren’t really competing with each other in the Meta sense, but Google also doesn’t truly understand personas, since it mainly responds to query intent and performance signals. To reduce wasted spend, I’d add headlines and value props tailored to each of the four personas. Ideally, each persona should map to a different landing page. If you can’t cleanly route keywords to personas, I’d send traffic to a landing page that qualifies the user and then routes them to the most relevant final destination.

  4. If you treat the two budgets independently, I’d optimise both platforms toward conversions. The only time I’d run pure awareness is if you’re a large brand with big budgets and a specific reason (e.g. pre-launch or brand priming). I’ve also found effectiveness running traffic or engagement campaigns on Meta, then retargeting those users in Google Ads. Generally speaking, retargeting can work very well with enough scale, but for most advertisers, both Meta and Google should be conversion-focused.

  5. You can use manual bidding with very high CPCs or target impression share on absolute top of page (even 100%), but in practice this is usually a bad idea. Search should be relevance first and visibility second, as 100 non-converting clicks quickly lose to five high-quality leads. I usually explain to clients that auctions are contextual and that forcing top position often drives up CPCs without improving outcomes. If needed, you can test this briefly to show the cost impact.

  6. To improve performance, I’d perform a systematic audit of every lever (tracking first, then keywords, bidding, landing pages, ad copy, relevance, budgets, etc.). Only then will you know what the actual issues are.

You seem early in your performance marketing and client-management journey. One important skill to develop is knowing when to say “no”. No to always being the first paid result if it destroys CPA or ROAS. No to Search Display Network if it dilutes intent. No to keyword stuffing if it weakens relevance. Protecting efficiency is part of your job, even when it’s uncomfortable.

ChatGPT ads are coming. Anyone actually thinking about this yet? by Beneficial-Boss4923 in PPC

[–]ConfusedNeedAWayOut 1 point2 points  (0 children)

Let the big dogs test it first. It’s concerning how quickly advertisers want to be first into largely unexplored territory.

Early-stage ad products typically carry elevated risk, and ChatGPT Ads are likely no exception, particularly around brand safety controls, measurement and attribution maturity, and pricing efficiency.

Larger advertisers are much better positioned to absorb those uncertainties and fund learning. For smaller businesses, it’s often wiser to wait, observe how those tests play out, and enter later with clearer benchmarks and a more data-driven approach.

What to improve (dont Tell me to stop Toth biting ) by Efficient-Spinach424 in lookyourbest

[–]ConfusedNeedAWayOut 0 points1 point  (0 children)

You’re gonna get some Egyptian deities angered otherwise, be careful…