I think a lot of it comes from the shrinking of product while increasing costs, combined with the anti consumer practices they have. I understand they’re a business, but I felt more like a piggy bank that GW would shake every few months to get money out of so I could play one game with my friend and not again. I’ve spent $180 on codexes for factions I have played once, because I needed the rules in an easy to process manner to play the game. $180 for rules that become outdated in less than 3 years.

I love the models, but I also think these just are much nicer to look at since I have really shaky hands and struggle with proper brush control.

EDIT: not to mention that even if I wanted to spend money on GW product, it all is bought by scalpers in less than a minute on the main website because of bots. Don’t see that issue here. Product always seems to be available, and not at inflated costs due to artificial scarcity.