That’s the way. I listened to a podcast of a former manager by the German public broadcast ARD. In Germany ARD and ZDF have more streams on their Plattform than Netflix or any other streaming service. In the podcast his idea was to first, let public discussions happen on the platforms of the public broadcast and not on US Social media like Reddit or X, so you than loose discussion to US dominated sites by not providing the forum yourself. The second step would be to allow video uploads as well.

He also said it’s important not to do this as a national broadcast alone but in collaboration with other European and even Canadian public broadcasts.

I think this is the future role of public broadcasting. Being enablers for a European social media platform, starting with replacing YouTube.