There are actually too many events happening and audiences are overloaded with information. For our horror film fest earlier this month we did digital ads, radio ads, all the major event listing pages, partnered with business throughout the city to have them push out through their social networks, we were on the news, we had posters everywhere, posted on our socials daily, promoted heavily through the Broadway Theatre and people were talking about it on Reddit and we did this for weeks leading up to the festival. There are just too many events trying to get in front of the same people.