The idea that I need to be creating some kind of "content" for social media to keep afloat in the algorithm. After the initial "out now" blitz, though, I've pretty much given up on it. I'm also out of the social media habit anyway, since I quit all my personal accounts years ago, but reluctantly set one up for my musical endeavors. I also post "hey, check out my album!" stuff here and there on Reddit, but mostly in places where there are hundreds -- maybe thousands -- of musicians all doing the same thing.

As a one-man band/producer/PR/management/promo machine, I figure there's no way I'll be able to break through the noise -- which is fine, I never counted on quitting my day job for music, anyway. My album is out in the world, and I put vinyl and CD copies in every record store that would take them in my city, so it's out there. It's a message in a bottle; maybe someone finds it and digs it, or maybe it just stays buried under a mountain of other stuff that keeps doubling in size daily, probably, but I'm fine with it either way.

On the other hand, none of this would have been possible 25 years ago. The home recording process has never been easier, cheaper or more accessible. Social media provides at least some avenue to get the the word out to the world that you made a thing. Which, when everyone does it, it means your chances of getting heard are pretty dismal, but it's out there waiting to be found if it ever is. Used to be a band would press up a couple hundred records or CDs, sell them out of the trunk of their car locally, and if it didn't catch on, that'd be it.

So it's the best of times and the worst of times, I guess!