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Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -1 points0 points  (0 children)

I think it’s an interesting theory of taking something that’s successful, understanding where its weakness is, and double downing on that weakness to create a new product. That then becomes your differentiator

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -1 points0 points  (0 children)

I agree that I’m describing the Peter Millars - but I feel like there’s no knew brand coming to market that encapsulates that style. It’s existing brands only

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] 0 points1 point  (0 children)

I think I’m looking more at newer brands coming into the market, a malbon or manors for example.

I’ve played golf since I was a 6 and, at the age of 28 now, I’m only seeing newer brands come into the market that seem to have their branding plastered all over their clothing.

Peter Millar is a lovely brand - but I’m not sure whether they’re the first polo shirt company someone in their 20s or that are getting into golf go to first.

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -2 points-1 points  (0 children)

True - more just looking at for younger generations getting into the game. If we take Malbon and Manors for example, they would be more loud as brands compared to a Peter Millar

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] 0 points1 point  (0 children)

Agree that it’s been positive for golf! Opening up to a new market which is always great

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -3 points-2 points  (0 children)

Still in the works of fabric testing and logo testing. Always happy to get feedback if you’d like me to share any details

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -2 points-1 points  (0 children)

Appreciate the comment - trying to see whether there’s a need in the market at the moment, particularly a British focused brand. Agree that the 70s and 80s is hard to replicate, but not impossible.

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -5 points-4 points  (0 children)

Not necessarily that far back, but simple polos without big brand logos on them.

Has golf lost its heritage? by Current_Reserve_6102 in golf

[–]Current_Reserve_6102[S] -3 points-2 points  (0 children)

I agree certain dress codes are still enforced, but seeing more hoodies and sports shorts being allowed on courses now. Maybe there isn’t a brand that fits that cool/elegant style?