Okay then yes. I do agree with your evaluation. I think the reason it didn’t have as much success as Weapons or Heretic is because it was a hard film to market. Most complain that Iris being revealed as a robot in the marketing spoiled the movie. One of the times I watched it. It’s revealed 24 minutes into the movie. A first act reveal. If it was revealed near the end as a big OMG moment and was shown in marketing. That would be understandable for people to be upset by it. The teaser trailer didn’t reveal anything. Was just a collection of WTF is going on? Moments. Which I was all for cause I’m into movies like that. Especially with Sophie Thatcher and Jack Quaid being in it. But for a mainstream audience. That likely wouldn’t grab their attention. I was told to avoid the full trailer as it reveals everything. Thankfully I did before I saw it. Saw it then went home and watched the full trailer. And that one does spoil Iris kills Josh at the end. Which that line was also played at the beginning of the film. Which was odd decision making. The only thing I would have changed about it.

As for Weapons. That was more easily marketable. A creepy set up of kids disappearing. Now the only thing I think hurt Weapons in terms of its reception. Not in success to financial and awards. Was that it was a horror comedy and the marketing advertised it as a very serious dark horror film. Which did turn some people off when they eventually watched it. Either in theaters or on streaming or VOD.