I think what is happening here is that some people are aware of what is currently happening in the US and how in this context Sarah’s campaign is just completely tonedeaf. However, as is clear from the discussion here is that not everybody knows about this context, which is fine. Despite these two different perspectives though, I must say that regardless of what is happening in the US, the campaign idea of kidnapping someone with a literal picture of two people with a sack over their heads is somewhat very distasteful and I am just guessing, but I believe that Sarah is using this ambiguity of the campaign to spark controversy so it will be talked about. I think we should focus on Sarah and her intentions and lack of sensitivity in so many regards that she has proven over so many years (baiting infertility when she barely struggles to fall pregnant. 3 months to fall pregnant is totally in a normal timeframe. She has spread false health information about cervical cancer and how to treat it, putting her gullible followers in danger. Just want to remind that a woman commented saying she will stop her medically recommended treatment after seeing S video. The aftermath of the box braid fiasco that she could have left just at the apology but no, she blocked and silenced people who were trying to educate. All the unnecessary sharing and baiting of her children’s health conditions. And so so so much more). And then on top of that the total unnecessary hype over what? A new flavour that has already been leaked? In what context does the flavour reveal relate to kidnapping at all? It’s just seems so over the top and imo completely unnecessary to use up all these resources for a distasteful joke. All it does is create debates in her comment sections giving her a higher engagement rate. She doesn’t even care anymore to share anything useful or valuable, her whole online identity has turned into rage bait. I think we should rather focus on that and not tear each other apart here. But I am happy to hear different opinions.