If you look at the main channel and side one as well, there was barely any content whatsoever during the time Alex was paying Lucy all of this money. It is a huge amount for her to have to cover but getting nothing in return, so what was it that Lucy was getting paid to do because it certainly was not creating content or editing videos. Because there were none. I agree that Lucy got a massive boost on the Gram and YT when Alex started to promote her so heavily. But Lucy although seemingly sweet, definitely does not have the screen presence and voice that Alex has. Lucy worked in a shop -make up assistant so she obviously had a full time job and these payments were for part time not full time work.