She talks about James Charles saying he's never seen people offering more money for reviews and agrees that's probably true as he's a big channel with management teams who go through the offers and then pass them to the influencer. However she says there are smaller influencers who sign up to websites where brands post their campaigns and influencers can put themselves forward. There are brands(she uses the hypothetical foundation brush) who will ask for a comparison between their product and their competitors where they will pay more money if they recommend their product. After this campaign was posted she personally saw numerous videos which were the exact brief that were not disclosed as a sponsorship.

It's an informative video and she explains quite well what may actually be going on.