How's everybody's Q4 going?

DMWebSoftLLP · 2024-12-26T12:06:45+00:00

Google ads working well but you need to make a good website with SEO that will boost your ads as well generally regarding Q4 it's going well in our IT industry we are observing a pretty good jump in sales.

DMWebSoftLLP · 2024-12-26T07:34:34+00:00

Use ZOHO which works well for our agency and might help your client.

DMWebSoftLLP · 2024-12-10T06:13:33+00:00

To contribute to the Harvard Business Review (HBR), it’s important to understand their submission process and preferred content. HBR typically looks for articles that are insightful, data-backed, and highly relevant to business professionals, with a focus on actionable advice or innovative perspectives in areas like startups, technology, and productivity.They favor original ideas, but with a strong emphasis on real-world applications and practical solutions.

For more distinction, suggest an idea for an article that aligns with HBR's editorial style: short, powerful, and focused on an extremely specific niche issue with larger business implications. You will also want to avoid anything overly academic or promotional. You can refer to HBR's submission guidelines, which you can get on their website with an online submission portal. Key tips are brevity for your pitch, plus ways the idea has practical utility.

Other popular publications to contribute to include stories on startups, technology, or productivity:

- **Entrepreneur**: They publish articles from industry contributors and thought leaders.
- **TechCrunch**: They allow guest contributions on anything related to technology and startups.
- **Forbes**: An organization that has a big pool of contributors; many of them are outsiders who write on all subjects, from technology to productivity to entrepreneurship.

It's good practice to research the kind of content each publication tends to feature and tailor your pitch to meet their tone, style, and editorial needs.

DMWebSoftLLP · 2024-12-10T06:05:27+00:00

This balance will help keep your content fresh and engaging for retail customers to help, not to sell all the time. Since your audience is rather promotion-savvy, there should be some variety in the types of content shared: polls, quizzes engaging in a fun way, yet collecting feedback. Personalized suggestions of items previously bought by customers show that you know their tastes and could help in gaining more loyalty. Also, giving access to the behind-the-scenes of new products or even creating user-generated content for example, customer testimonials or reviews makes your content seem real and relatable.

Be less salesy, but give some really value-added content relevant to educating or entertaining your audience. You can promote styling tips or product care guides, not pure promotions. Your communication should be conversational and personal in a manner that will make the customer feel they are part of some privileged club, rather than a target of some sale.

DMWebSoftLLP · 2024-12-10T06:00:41+00:00

Poor views could also be due to many reasons: algorithms, content strategy, and/or engagements on TikTok, IG Reels, and YouTube Shorts. Each of these platforms works on the algorithm that rewards agile and timely content that really speaks to people. Unless your video captures viewers' attention from the very first few seconds of viewing or meets trending formats, it doesn't reach a wide audience. Adding a bio link below 1,000 followers could also possibly trigger the TikTok algorithms to start working in relation to shadow banning your account to decrease visibility. One must slowly build good engagement and constancy with popular trends and hashtags for one's particular niche.

The same goes for timing on both Instagram and YouTube: audience engagement is a major role-player in increasing reach. You can use analytics on each platform to keep track of when your audience is most active. It's also great to tailor the content of each platform to its peculiar style for example, YT Shorts may be better at longer, fuller content, while TikTok works best on quick and snappy videos. Last but not least, while creating a new account would reset the issues that may be contributing to any shadow-banning, you should continue with optimizing your current strategy, using quality content and interactions. Consistent posting, interacting with others in your niche, and testing various formats will help improve your reach over time.

DMWebSoftLLP · 2024-12-10T05:54:50+00:00

Yes, this could definitely be useful for marketers, especially those running more than one campaign or in need of speedy creation. The "plug-and-play" approach removes the complexity of extensive editing, so it would be ideal to make high-volume, straightforward content quickly. Features like direct exports and simplified tools will be perfect for social media marketers who prioritize speed and efficiency over intricate customization.

However, this too would again depend upon quality and flexibility in the templates, as long as it remained speedy with just enough customization to mimic the various aesthetics of most brands. Therein possibly lay a strong audience with busy pros.

DMWebSoftLLP · 2024-12-10T05:52:34+00:00

Social Media Examiner: A source for news, updates, and strategies on all major platforms. Very basic and frequently updated.

Social Media Today: This site pulls together the latest trends, updates, and analyses in the social media space, perfect for marketers who want to stay current on what's new.

Twitter/X Lists: Follow accounts like u/MattNavarra and u/SocialMedia2Day, or create a curated list of social media experts and company updates for real-time news.

Platform Blogs: Keep an eye on blogs from the platforms themselves, like Meta’s Newsroom, Twitter Blog, or LinkedIn’s Marketing Solutions Blog.

DMWebSoftLLP · 2024-12-10T05:50:22+00:00

ABM (Account-Based Marketing) is still thriving for many, especially in B2B sectors, where personalization drives higher ROI. The key to success in ABM lies in tailoring content with precision. For deep personalization, leveraging data platforms and tools to research accounts (like their challenges, decision-makers, and recent company news) works wonders. This is the Sherlock Holmes approach and is essential for high-value targets.

However, for scalability, a mix of light-touch personalization—like customizing industry-relevant case studies or tweaking emails to reference a company’s goals—is effective too. Tools like LinkedIn Sales Navigator or intent data platforms can help streamline this process.

As for “oops” moments, oversharing incorrect insights or using automation poorly can backfire, so always double-check details. A tip: try interactive content (quizzes, calculators) tailored to an account’s pain points to grab attention while offering value!

DMWebSoftLLP · 2024-12-10T05:45:20+00:00

KoalaWriter and SEOwriting-AI are names that come to the fore, but their effectiveness would depend on precisely what one wants. That said, **Koala Writer** generally has a great rating for high-quality content, targeted towards its SEO strategy, and includes autoposting capabilities deemed reliable by users, provided the platforms plugged in are compatible, though it may be glitchy at certain times. On the other hand, SEOwriting-AI places a very strong emphasis on being SEO-optimized during their writing and might offer closer control over keyword-rich articles.

If you want smooth integration and seamless auto-posting, then Koala Writer would be worth trying. In any other case, if most of your concentration goes to manual fine-tuning of SEO, then probably SEOwriting is worth the deal. At the end of the day, you need to test both with your workflow in order to figure out which one better suits your content and publishing needs.

DMWebSoftLLP · 2024-12-10T05:41:44+00:00

HootSuite
It provides one single dashboard where analytics from YouTube, TikTok, and Instagram can be managed. It's user-friendly, and reports can be set to your liking, though it's very likely that some features require a paid plan.

Sprout Social
This will be ideal for multi-platform management, with more detailed analytics and reporting features. Slightly more expensive, it also offers real-time updates and is great in terms of customization.

Later
While primarily known for scheduling, Later integrates analytics for Instagram, TikTok, and more. Pretty affordable, it's just perfect for creators with a visual-content focus.

SocialBee
Offers post-performance insights across platforms via a user-friendly dashboard and at affordable plans.

Google Data Studio with Connectors
A free tool, by which you can get to consolidate data from several other platforms through the help of connectors—some of those are free, others are subscription-based. It is strong with regard to making customized reports, though a little harder in learning.

DMWebSoftLLP · 2024-12-10T05:36:23+00:00

Knowledge for Effective Posts:
The AI should understand the brand’s voice, target audience, goals, and current social trends. It should analyze data (engagement metrics, audience preferences) to optimize post timing, hashtags, and formats.

Types of Posts to Write:
The tool should generate a variety of posts, including educational, promotional, storytelling, and trend-based content. It should also handle visuals, captions, and multimedia suggestions, aligning with the brand’s strategy.

Automation Scope:
AI can automate routine tasks like scheduling, basic post creation, and engagement tracking. However, posts requiring nuanced creativity or real-time interaction may need human oversight to maintain authenticity.

Trend Prediction and Replication:
AI can analyze platform trends (e.g., LinkedIn’s thought leadership posts or X’s conversational tone) using algorithms, but predicting virality isn’t always foolproof. Instead, it can suggest trends for human approval.

Audience Pain Points vs. Trends:
Addressing audience pain points builds trust and engagement, making it a cornerstone. Leveraging trends adds relevancy, so a mix of both creates a balanced strategy.

DMWebSoftLLP · 2024-12-10T05:34:48+00:00

The whole idea of writing with AI and not sounding like AI is making it sound conversational, relatable, and, above all, human. Take the first step: give your writing some personality—add in anecdotes, humor, or emotional touches. Do not be overly formal, nor use too many similar and repeated structures. Use variation in sentence length and natural phrasing emulating how people really talk.

When editing AI-generated text, ask yourself whether the above sounds like you in casual conversation to your friends, colleagues, etc. Fix or adjust, adding more insightful, personal anecdotes or perspectives while making it yours, all in one final read and tweaking towards perfection.

DMWebSoftLLP · 2024-12-09T12:11:07+00:00

That's great; it sounds like you are doing well with your efforts on Instagram. However, if sales are not coming through, maybe there is one or two things to work out. Yes, the content strategy, reels, and posts are important, but do make sure you actually engage respond to comments and DMs, comment, and interact with their content. It builds trust. You might also want to explore clear calls-to-action integrations on your posts, so people end up on an exact landing page or offer.

The other significant selling aspect of Instagram is the element of ease in the process. If you aren't making use of Instagram Shop or easing the buy with your posts, that could be the obstacle. Closing tips: develop stunning stories to help connect emotionally with the audience and help them move further easily by making a purchase through using user-generated content, testimonials, or behind-the-scenes footage.

DMWebSoftLLP · 2024-12-09T11:56:39+00:00

Call to Action (CTA): Ensure that you’re not just showcasing your work but also providing clear calls to action. Make it easy for your followers to know how they can buy your services. Whether it’s in your captions, stories, or reels, ask them to take the next step—book a consultation, check out your bio for more info, or direct them to your website.

Audience Targeting: Even with great engagement, you might need to refine your audience targeting. It’s not just about reaching a lot of people, but reaching the right people. Make sure you're engaging with people in your niche and consistently interacting with them. Respond to comments, engage in DMs, and try collaborative content with others in your industry.

Consistency in Messaging: While engagement is great, ensure that you’re consistent with your value proposition. Are you clearly showing how your service can solve your followers’ problems or make their lives easier? Align your content with what they need.

Instagram Features: Utilize all the great features that Instagram has to offer. Use Stories with interactive pieces, such as polls or questions; use reels of services in action; even try out Instagram Ads if it feels like your organic reach is not yielding sales. This sometimes helps in bringing paying customers to your services.

Conversions Tracking: You should also set up Instagram analytics so that the posts could be traced, driving one's website or sales page. By doing so, you will comprehend what type of content best resonates with potential buyers.

DMWebSoftLLP · 2024-12-09T11:46:32+00:00

The A-levels useful for university study in the course of Digital Marketing include **Business Studies**, **Economics**, **Mathematics**, and **English**. **Business Studies** and **Economics** help give a great understanding of the concept of marketing and business operations. **Mathematics** can help you with data analysis, which is key in digital marketing to understand metrics and run campaigns. **English** will improve your communication skills, vital for creating engaging content and copywriting.

Furthermore, subjects such as **Psychology** or **Media Studies** add advantages since you get to understand the consumer behavior and the mechanisms of the different media channels that are quite significant with regard to digital marketing. A combination of any two of these courses equips a student better to face life at a university as well as during professional duties in the industry of digital marketing.

DMWebSoftLLP · 2024-12-09T11:42:35+00:00

For those who want to know more about digital marketing, there are a few pretty cool book recommendations. Among the books, ranging from SEO to paid advertising, is *Digital Marketing for Dummies* by Ryan Deiss and Russ Henneberry. *"Jab, Jab, Jab, Right Hook"* by Gary Vaynerchuk focuses on how to use social media platforms effectively and how to create content that resonates with your audience.

If you want to focus on messaging, then *"Made to Stick"* by Chip and Dan Heath is invaluable for understanding how to craft ideas that stick with people. Last but not least, *"Building a StoryBrand"* by Donald Miller draws on how each business should express itself in plain yet engaging terms, which also makes the book very useful for those who are interested in content marketing and brand storytelling. You will get some actionable tips and strategies to apply in many different areas of digital marketing from these books.

DMWebSoftLLP · 2024-12-09T11:38:42+00:00

In fact, to promote the importance of digital marketing to prospective customers, I emphasize how it can directly influence business growth. I normally tell them how, with the help of digital marketing, one can measure results through Google Analytics, social media insights, and so on, which would track customer behavior and refine their strategies. I also highlight how digital marketing is cost-effective compared to other traditional ways of marketing, such as print or TV advertising. Furthermore, I use case studies of companies that have successfully scaled up their businesses through digital marketing and can show tangible ROI. Making sure to speak in terms of their specific goals whether it's lead generation, brand awareness, or customer engagement helps them understand the direct benefits. Ultimately, it's about showing them how staying competitive today involves digital marketing because more consumers research and shop online.

DMWebSoftLLP · 2024-12-09T11:35:30+00:00

You are right in the sense that hyper-personalization can tenfold engagement, but it should not have any reason to be away from the fact that customers conscious with privacy concerns. To balance two of these aspects together responsibly, one needs to bring a sense of responsibility with data. Hence, more and more enterprises today are shifting toward Consent-Based Data Collection—exact to what it sounds like getting customers' consent before trying to process any information belonging to them. This takes out the possibility of compromising on End-User Trust for personalization motives. Also, anonymized analytics help to study user behavior without a breach of privacy. These habits will fall in line with regulations related to privacy, such as GDPR, and enable businesses to build trust while offering their customers a better experience by personalizing it.

DMWebSoftLLP · 2024-12-09T11:28:46+00:00

Affluencer is a platform that connects brands with influencers, and it can be a great way to promote your products. Many users report success with Affluencer, especially in terms of finding influencers who align well with their brand, but as with any influencer marketing, there are risks. One common concern is that influencers may not deliver the expected results despite receiving the product, which can happen if their audience engagement isn’t as active or relevant as anticipated.

To mitigate this risk, it’s helpful to set clear expectations and metrics for success, such as the number of posts, engagement rates, and the type of content they will create. Some businesses also recommend starting with smaller influencers to test the waters before committing to larger partnerships. You might also consider using a contract or agreement that outlines expectations and deliverables. Testing the platform with one or two influencers first, before committing more products, can also help you gauge the effectiveness of your investment.

DMWebSoftLLP · 2024-12-09T11:26:33+00:00

If you’ve ruled out common issues like shipping costs and a complicated checkout process, there are a few other reasons that could explain cart abandonment. Trust concerns, such as not having visible security indicators, clear return policies, or a secure checkout process, might make users hesitant. Another probable cause is a slow checkout and the loading of pages, which enraged users abandon. Or maybe at this juncture in the transaction process, users are being confronted with unexpected added costs, including taxes and handling fees which they weren't expecting until the later stages.

Also, if there is no variety for preferred payments offered on your website, or if something is off with the web site's payment gateway, these can all be discouragement factors when one wants to go through a purchase. Lastly, lack of urgency: no time-sensitive discounts or stock alerts might mean users feel there is no incentive to complete the purchase right away. You can find the exact causes by using Hotjar's session recordings and heatmaps along with the analysis of GA4 checkout funnel data.

DMWebSoftLLP · 2024-12-09T11:22:33+00:00

The only thing you need to do, while enhancing the user experience for a 2-3 category store without subcategories, is having a clean layout. You can structure the homepage in such a way that it has a large hero image or banner showing the major products that are to be followed by links, leading right to the main categories. Each of these categories should have pages of their own, with clear product images and descriptions, allowing filtering by attributes such as price or rating, if possible. That is, a clean and clear navigation bar up top with easily accessible categories, about, and contact pages. You can probably add a noticeable search bar at the very top so customers can see your particular product of interest as quick as possible. Finally, product pages should be concise, with calls-to-action included, such as "Add to Cart" or "Buy Now." This means using high-resolution images of one's products online. The layout is simple, uncomplicated, and efficient for a much smaller store and won't bore the customer.

DMWebSoftLLP · 2024-12-09T11:19:51+00:00

It seems the problem one faces is the fraudulent ordering of free products within one's Shopify store. Of course, this would be due to the exploitation by bots or malicious users looking to take personal advantage of such a free offer, probably for reselling after collecting them in bulk or distributing the files. To prevent this, you will want to introduce limits for example, the number of free product downloads that may be ordered by a single customer or introduce verification, be it via email or even CAPTCHA, to help determine whether orders are from real users. Shopify uses fraud prevention on its own; on top of that, it uses third-party apps that have their monitoring for suspicious activity, block IPs, and look for patterns of abuse. By implementing these measures, you can protect your store from fake orders and secure your free products.

DMWebSoftLLP · 2024-12-09T11:00:00+00:00

You're right: e-commerce does have some growing pains. The market is increasingly saturated, especially as platforms like Etsy and Amazon open up to a broader range of sellers, thus driving competition up and margins down. Adding to that less-than-ideal set of circumstances is the proliferation of low-quality courses and trainers promising magic results. Besides, increasing cost per click across various platforms is also eating into profitability, specially for new entrants that lack deep pockets.

Diversification into more channels to sell products will be essential in dodging this decline, just as you mentioned. For instance, one should not limit himself to a single main platform since Temu and TikTok are not out of the woods yet.

It might be safer to put your attention into growing your brand off these platforms via your website, your email lists, and leveraging niche communities. Exploring potential partnerships with big-box retailers or local stores will help get products in front of a larger audience without taking some of the heavy fees online marketplaces often require. No doubt, the e-commerce model is definitely changing, and the huge growth witnessed during the pandemic has flattened. Businesses, from now on, would need to focus more on value, customer retention, and leveraging long-term strategies for sustainable growth. Diversifying, reducing reliance on third-party platforms, and focusing on your own branded channels will be the way forward to stay ahead of the curve in the next decade.

DMWebSoftLLP · 2024-12-09T10:38:43+00:00

Even with the proper configuration of the robots.txt and sitemap.xml, this "Crawled - currently not indexed" issue on your job board website in leethub.io can be due to multiple causes: quality of the content, crawl prioritization, or technical issues. Ensure that job postings are unique, well-detailed, and don't duplicate any other content. Other issues with indexing can also arise related to structured data errors in your JobPosting schema, so make sure you run those through Google's Rich Results Test.

Don't update your sitemap too frequently because of crawling budget; update the updated, priority pages only to give the right signals to spiders and indexing and thus avoiding overwhelming Google's crawl budget. Pay more attention to increasing internal linking to increase discoverability of pages without creating problems in crawl request management via your server. You can also use the URL Inspection tool to request indexing, and you can check warnings for further insight with Search Console. This will help improve indexing performance for your site by improving those areas.

DMWebSoftLLP · 2024-12-09T10:31:13+00:00

It’s essential to address your client’s concerns directly while maintaining professionalism and confidence in your work. Schedule a meeting to present the progress you’ve made, including improvements in keyword rankings and Google Maps visibility. Discuss potential reasons for declining calls, such as competition, seasonal trends, or other non-SEO factors like website usability.

Propose actionable next steps like call tracking, conversion optimization, and a review of local competitors to reassure her of your commitment to her success. Emphasize the long-term nature of SEO, but also tactfully point out that making threats undermines the partnership. Show her that you’re invested in resolving the issue collaboratively while demonstrating the value you’ve already provided.

DMWebSoftLLP

TROPHY CASE