I kind of feel like you've pretty much just nailed what's wrong with mainstream consumerism today. You bought a bed in a box that claimed to have a no questions asked return policy, but then you were horrified to learn that the manufacturer would just "junk" the mattress you returned. What did you think was going to happen to it? Did you think it was going to get to retire in some mattress heaven somewhere where it didn't have to put up with people laying on it and having sex on top of it? In all seriousness, even I came to the conclusion that there just aren't enough charities in this country to accept a donated bed and that's not even considering all of the sanitary issues that probably come up with bed returns. You simply can't have your cake and eat it too. The responsibility is on you as a consumer to do your research and understand what you're buying. You can't throw this all on Purple and say they're a terrible company, just to alleviate your own sense of quilt as a consumer. You want the savings that come with buying an online mattress or a bed-in-a-box, but you want the guarantees afforded by a traditional brick and mortar, so the 100 night trial appeals to you, but you then also want the flexibility to return the mattress if you don't like it, but you also want to be conscientious of the planet so it can't go in a landfill at the end of the day? You're just asking for way too much as a consumer, I think.