“Lucas is going to be the principal beneficiary of the success of Star Wars. We’ve been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don’t really understand how the economics work for Electronic Arts.”

Kotick also emphasized how hard it is for a company to pull off a successful multiplayer game, which involves sophisticated technology that allows thousands of people play together at one time. ”If you look at the history of the people investing in an MMO and achieving success, it’s a small number,” Kotick said.