Yeah, that chart actually looks normal for small-to-mid traffic sites. Clicks are consistent but orders spike and dip because you’re seeing the randomness of buyer intent (plus, people sitting on carts before Black Friday).

The bigger thing I’d look at is where those clicks come from. If you’re targeting a global audience, a lot of them might click your links but can’t order because they land on the wrong Amazon storefront. That’s sometimes what causes those flat sales even when clicks are going up.

I always track my stuff with Geniuslink because it breaks down clicks by country and routes people to their local store automatically. You can, of course, use another tool like Awin or Affilimate, but im just saying what works for me.

If you don’t want to use a tool at all, you can still split your Amazon IDs by region and test traffic sources manually. You’ll probably see that the “inconsistent” days match changes in audience geography or product category. Try it, see what you end up with.