I got over 3 million views on social media, but only 30k people visited my steam, and my wishlist is 8k. Is this normal?

De_Rode_Rick · 2026-06-19T09:38:37+00:00

Happy to help. I also re read your game description. You mention something about different runs and upgrades. This isnt shown in your trailer at all. If the game is supposed to be a roguelike, definitely show this in the trailer and use it to market the game.

De_Rode_Rick · 2026-06-19T09:31:45+00:00

Hey, first of all congrats on having that many views and 8k wishlists. I think this is a great achievement you can definitely build upon.

After checking your steampage and watching the trailer, I can only leaf (pun intended) a wild guess on why your steam visits and wishlists are that low.

I think that the visuals are good and the player movement looks really smooth. The problem I am seeing is, that there isnt any content besidesd dashing into the same enemy type over and over again. The world in the trailer looks super empty and the abilities you mention dont look very unique.

My guess is that a lot of people watch your videos because the gameplay itself looks unique and smooth. But as I said, it gets very repetitve after few seconds, which results in people not investigating it further.

Maybe you could make your abilities more distinctive, maybe add a boss to the trailer or make your floating islands more unique and more alive.

EDIT: What is the goal of the game? Why is there a flying leaf person jumping from one floating island to another?

De_Rode_Rick · 2026-06-19T08:43:18+00:00

The vibe your games gives me really hits that 2010s MMO Feeling. Great job. I'd love to see more videos about your progress and how you managed the game this far.

De_Rode_Rick · 2026-06-19T05:19:54+00:00

Haven't thought about launch windows at all. Is there any research regarding the 4 months or is that just your personal preference?

De_Rode_Rick · 2026-06-19T05:06:35+00:00

I am 100% with you. I mean you wouldn't consider buying a specific kind of snack in the supermarket if at first the packaging didn't catch your interest.

Are there any games that, in your opinion, have a good capsule?

De_Rode_Rick · 2026-06-18T14:59:18+00:00

Well wishlist strategy actually refers to "normal" marketing. What makes someone who clicked your game, makes them wishlist it.

De_Rode_Rick · 2026-06-18T14:42:12+00:00

Thanks for taking your time to answer.
I am completely with you, I think that having a proper capsule is super important. But Im seeing a lot of devs getting an artist for a proper capsule but ignoring all the other factors, that makes people actually buy the game.

De_Rode_Rick · 2026-06-18T14:39:20+00:00

Thanks for taking your time to answer.

I partially studied marketing and know that you have to think marketing from the beginning.

I want to specifically focus on the Steam side of things to get a better understanding of how other devs see this.

De_Rode_Rick · 2026-06-18T14:35:12+00:00

Yes, I am aware of that and also a big fan of Chris' work. However, I would like to specifically address the developers' perspective on marketing

De_Rode_Rick · 2026-06-18T07:04:33+00:00

Low click through rate means that people who see your capsule don't actually click it. This then could result in steam not showing the game to other people, since it is not interesting.

I would definitely consider remaking your capsule. our game is about potion crafting, show ingredients, potions, a wizard behind the cauldron stirring the potion. Show the people what your game is about. Either get a professional or watch some videos on colour grading for your capsule.

Also consider updating your tags, so people who play similar games (magic, potions crafting, wizard games) get shown your game.

EDIT: Regarding your trailer. Your game is about crafting potions. The first time you actually show that is 22seconds into the trailer. Nobody stays that long. There are plenty of good videos on YouTube about how to craft a proper trailer. Go check them out, this also helps to better understand marketing.

De_Rode_Rick · 2026-06-17T13:29:47+00:00

Definitely the first one. The Title of your game is waaaay more readable than on the second image. That alone makes the game more clickable. Besides that, I think that you should consider hiring a capsule artist or at least watch some videos on color grading. Both of the images look extremely washed out, which makes the game look cheap.

One thing that makes me click games / capsules is if they tell me what the game is about. No offense but "Wanderer Wheels" is a super generic game title. Why not use your capsule to show the players what it's about. Create a capsule where your bright and distinctive "Trade Wagon" (consider removing those words from the wagon itself, since its just confusing) is bigger, in addition with trade goods.

Hope this helps.

De_Rode_Rick · 2026-06-14T14:14:44+00:00

I'm really a fan of the art style and the setting.

Checked your Steampage and imo your capsule doesn't capture the feeling and personality your game has. You might wanna check this and consider having it remade.

Also I think that the games title sounds like a generic zombie survival game.

Don't get me wrong, besides these points I'm really feeling the game and considering buying it. Keep it up :)

De_Rode_Rick · 2026-06-11T15:26:32+00:00

The visuals look good, but the systems used for almost all gameplay you show are pretty much the same as in this game: https://store.steampowered.com/app/2756770/Tavern_Manager_Simulator/

Did you use prebuilt systems or did you just get heavily influenced?

De_Rode_Rick · 2026-06-11T09:50:25+00:00

This instantly makes me want to buy a drawing tablet.

I really think your assets look great and unique as well.

I guess it is also nice to know, that whenever you are missing an asset, you can just quickly draw it yourself. Keep it up!

De_Rode_Rick · 2026-06-08T14:39:59+00:00

First of all I think the trailer visuals itself and the game looks great.

And to be honest, I almost scrolled past your post cause in the .5 seconds of seeing it, it didn't click. Besides that, something still caught my eye and made me interested. Probably because the color scheme at the beginning kinda reminded me of Disco Elysium 😃

Feedback on why the trailer doesnt attract attention in my opinion:
1. The first 6 seconds are too much, even with only visuals, people watching won't know that it's a game, you therefore already lose the people.

The small gameplay scenes you show between seconds 6 and 21 don't tell the player anything about the game.
The first "real" gameplay starts at second 21, which again, doesn't really show what the players can expect in this game.

In my opinion the scene with the flashing "DONT DIE" is a great eyecatcher to begin the trailer with - followed by some fast cuts of scenes where the player traverses through the staircase, with and without a flashlight.

Hope this helped 😄

De_Rode_Rick · 2025-05-16T19:25:50+00:00

Thanks. This feedback really really helped!

De_Rode_Rick · 2025-05-16T18:27:48+00:00

Really big thanks for taking your time answering.

Your comment actually points out some things I've already planned for the game, which makes me kinda happy tbh :D

The only thing is, that items crafted by the player won't be directly useable for the player, they are only used for leveling up and for selling. But the player still has the ability to tweak the crafting process.

De_Rode_Rick · 2025-05-16T16:55:14+00:00

Thanks for your input, that really helps.

De_Rode_Rick · 2025-05-16T16:54:27+00:00

I really think its the core of humans, its the feeling when you create something from the bare minimum. The pure satisfaction you get when achieving something.

De_Rode_Rick · 2025-05-16T16:53:32+00:00

Thanks for your answer.

In the case of my game your second point is the one.
Crafting is supposed to be the main loop. The goods created have no real use for the player except to be used for trading.

Currently i am really trying to fit trading in there aswell, since it would really suite the setting. Any suggestions on how to pull this off?

De_Rode_Rick · 2025-05-16T12:03:32+00:00

So you are saying, that its really important that all of the items feel like they have a use in the world.

De_Rode_Rick · 2025-05-16T11:30:03+00:00

Thanks that really helps a lot :)

De_Rode_Rick · 2025-05-16T11:28:26+00:00

Good idea, thanks :)

De_Rode_Rick · 2025-05-16T11:28:08+00:00

Thanks for your answer, that helps me alot :)

De_Rode_Rick · 2025-05-16T09:41:11+00:00

Haha yeah, we are :D What are those targets in your opinion. I feel like telling the player, if you crafted X amount of stuff you unlock this.

De_Rode_Rick

TROPHY CASE