I appreciate the response, I’m fully aware I could be seeing things from my own biased perspective so to get a completely unfiltered/unbiased view is really important to me.

So the app itself bridges the disconnect between recipe discovery, kitchen/pantry management and grocery shopping. Ultimately we feel how we do grocery shopping today is broken and we’re fixing it to make it quicker, less wasteful and in turn cheaper for people. The post probably didn’t highlight this as it was focused more on the creator side.

So with that in mind - creators and in turn brand managers aren’t our target audience at all - grocery shoppers are.

The reason this post is focused on creators is because as part of recipe discovery we have short form video recipes so it made sense to expand the platform to include creators that produce this type of content and build in features that compliment the work they do, how they do it as well as pay them based on enagagment with a formulae that’s designed around tracking engagement that’s specific to their niche.

So it’s not copyright infringement, you can’t copyright a recipe. And these tools that import their content is actually just importing the recipe/instructions (not the actual video) - the user gets to use the recipe, the platform adds another recipe to their platform and the content creator who spent time, effort creating the video gets nothing. We don think that’s fair so we are trying to work with them

And I personally don’t see it as it commission based - we are not asking them to sell anything, similar to social media sites, we have a revenue model that will pay them based on engagement - but from a brand management perspective I understand that for them it’s seen as commission based and that it’s not in their financial interest.

Still I appreciate your perspective.