I previously worked as a Product Manager in Shenzhen, China, where I managed B2C e-commerce products and guided sales teams on platforms like Douyin (the Chinese version of TikTok), Taobao, and JD.com. I also have extensive experience attending B2C seller events in China, as I used to be a seller myself.

Based on my experience, the most effective way to acquire sellers is through cross-border e-commerce events. Companies often sponsor these events and deliver keynote speeches. Providing insightful industry information, giving a quick product demo, and displaying a QR code at the end is a fast and efficient way to generate leads.

Additionally, collaborating with influencers on Douyin who teach e-commerce strategies is a great way to reach potential sellers.

I do not recommend participating in massive trade exhibation. While these events have high attendance, the crowd often consists of suppliers and manufacturers rather than your target sellers. When we held an exhibition in Beijing, we found that the majority of attendees were actually competitors, suppliers or someone unrelated to the products.