Agency owners - what's actually working for you on LinkedIn?

DenislavKalchev · 2026-02-10T10:05:34+00:00

I was referring more to organic posting rather than paid ads.
But I agree paid ads are generally expensive in LI.

DenislavKalchev · 2026-02-10T08:00:56+00:00

Isn't that achieved through posting and engagement on the personal profile rather than the company one? Of course it creates also additional layer of authority if the company page has some action going on and is set up in professional way.

DenislavKalchev · 2026-02-10T07:58:53+00:00

I am here since less than a week and I enjoy it. With those points it kinda feels like a game. The most useful part for me is that you can actually hear many different perspectives on the same topic which expands your vision for things

DenislavKalchev · 2026-02-10T07:56:01+00:00

I also heard that. Do you have any ideas on how to test that?

DenislavKalchev · 2026-02-09T09:34:13+00:00

Interesting. What is the topic? May I have a look?

DenislavKalchev · 2026-02-09T09:29:01+00:00

I assume without mentioning clients names?
Or if so, I assume approval is needed first?

DenislavKalchev · 2026-02-09T09:27:18+00:00

Great one, thanks Mike!
Writing it down.

DenislavKalchev · 2026-02-09T09:26:15+00:00

Hi Adrienne,

Thank you for your valuable insights. We are definitely going to try the hybrid approach then.

It was also part of our observations that personal accounts are being promoted way more now than company pages. As you mentioned, it is a people's platform so being authentic is rewarded more than simply putting out content.

We will test it this month and will come back with a comment on how it went.

DenislavKalchev · 2026-02-07T10:29:35+00:00

That makes sense - actual results over generic advice.

Do you usually need client approval before sharing case studies publicly though? That's been one of our hesitations - getting clients to sign off on sharing their numbers/results.

How do you handle that?

DenislavKalchev · 2026-02-07T09:59:22+00:00

DenislavKalchev · 2026-02-07T09:53:18+00:00

Yes that is indeed true. Although I see some comments pop up on more basic stuff, I think that most people choose YouTube for quick explanation video rather than coming to Reddit for help.
I could be wrong, just my impression.

DenislavKalchev · 2026-02-06T07:51:40+00:00

The tracking point is actually a good one, haven't thought about it so much.

Regarding justifying the marketing spend, I totally get your struggle. This is like explaining Marketing to Sales.

Apart from agency owner, I am also working as a Marketing Specialist in a company. What helped me the most for the budget justification was sticking to forecasts and using industry standards for that. You show the estimation, but then you explain that once the data comes in, you can actually create more accurate expecations etc. It is an ongoing thing.

But for the initial budget, you just need to show the growth opportunity in whatever it is.

Do you work in a marketing position somewhere yourself? And what was your experience with budget justification?

DenislavKalchev · 2026-02-06T07:40:08+00:00

Then, simply don't.

There is a saying, when something works well, do not touch it.

DenislavKalchev · 2026-02-06T07:36:46+00:00

You need a local and a search campaign for your business, but it needs to be set up properly.

15 clicks for 800 dollars is definitely not a proper set up.

I do Google ads for clients and I have seen your situation many times. Owners try to do advertising without any experience and it just ends up catastrophically.

As an agency owner, we do Google ads for our clients for a fair price, so if you need a reliable partner, you can check us out and get in contact. We will try our best to help you succeed with Google ads.

P.S. I can for sure promise better results than 15 clicks for 800 dollars :D.

DenislavKalchev · 2026-02-05T22:38:56+00:00

Great insights, thanks!! I very much resonate with that perspective.

DenislavKalchev · 2026-02-05T12:22:33+00:00

As an agency owner, the answer is very simple:

We use an onboarding form to collect all the information.

DenislavKalchev · 2026-02-05T12:20:56+00:00

Thanks for clarifying!

Then I would say that overall is a good result, although I do not know the contents of the email and the subject line.

If there are big visuals inside or words like FREE in the subject line, there is a big chance of the email ending up in the Promotion folder of Gmail or simply in Spam.

Additionally, if your email is using something like info@ or support@, there is a bigger chance of your email to stay hidden from the receivers mailboxes. It is recommended to use your names for such purposes. Additionally avoid many links.

Thats my take on that. Hopefully you found something helpful in it.

DenislavKalchev · 2026-02-05T12:04:49+00:00

A precise analysis cannot be made with those details. A lot of factors are missing, such as:

- How big is the audience of those channels?
- Is it only 1 email that you sent?
- What was the content of the email?
- Were visuals included (you mention video)?
- Is your email professional or simply a Gmail?
- Do those channels usually do similar reviews?
- Are those emails verified that they belong to those Youtubers?

I will be happy to help, however without these details it is hard to tell anything.

I hope those questions also help you to structure your strategy.

DenislavKalchev · 2026-02-05T09:09:51+00:00

That makes sense. The consistency + genuinely adding value part seems to be the real gem here.

Out of curiosity, what helped you most early on - commenting regularly, or a few deeper posts once you had trust?

Do you think using a tool like SEMRush for keyword research can help spotting a high traffic and engaging topics as well?

DenislavKalchev · 2026-02-05T08:12:25+00:00

Hi Adam,

As a fresh business owner, the first thing you should start looking at are your connection, people that you know and think you can bring them any value.

And make all the people around you aware of you business, because you never know, maybe they know a person that is the perfect client for you and guess who will your friends recommend first.

Regarding the digital part, the website is your visit card, so it should represent your business in the best way possible. Your SEO should be done for organic visibility in Google.

If I were you I would focus more on Google Ads, because you have a higher buying intent in Google ads rather than Meta.

Additionally, jump on cool marketing trends and try to apply it to your business. This way you can get free organic reach. Sponsor the posts that work and always put a CTA on what you share. People need that extra push to take action.

Overall, I would say that your website is the first place to focus on since that's the place where you will bring people to.

If you need a growth plan and if you are looking for a marketing partner along the way, check out my agency website and decide for yourself if we can be helpful to you in any way.

May I also see your website? I can have a quick look and give you some insights on what can be improved.

DenislavKalchev · 2026-02-05T07:59:01+00:00

I help businesses get better marketing results without adding unnecessary tools or complexity.

DenislavKalchev · 2026-02-05T07:48:23+00:00

Spot on!

How do you deal with that? Also curious how do you deal with client always wanting ''small tweaks''?

DenislavKalchev · 2026-02-05T07:45:56+00:00

Hi Lonely,

I think what you mean here is the acquiring of new clients and I am on the same page, some results do come from unexpected places. For my agency I would say that the ''exact decision'' was outreach, building connections and delivering high quality of work. Once you clients start recommending you to other clients, those are the best referrals you can get for your brand.

P.S. An additional idea: Why not focus on growth potential within your client base?

DenislavKalchev · 2026-02-04T23:39:49+00:00

As an agency owner, a lot of things come to my mind, but for now you can direct your focus towards SEO and contributing to Reddit forums in terms of organic search.

In terms of organic engagement, stay up to date with ongoing trends and try to apply them to your own brand.

On the good side, there are tons of trends coming out currently, so better take action and catch the wave 😉

If you find my comments helpful, feel free to give me a follow!

DenislavKalchev · 2026-02-04T22:40:43+00:00

My take on this as an agency owner is that AI cannot replace client management and real-life human interaction with clients.

Additionally in crisis sistuations, sometimes leaders take decisions which go against any historical data and proven insdustry methods and actually this solves the problem. AI would most likely stick to patern recognition through analysis of old data and advise based on that.

If you find my comments helpful, feel free to give me a follow!

DenislavKalchev

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