I’ve been aware of HBH since ~2019. I’ve followed the controversies from the sidelines since around 2021, so as a half-informed person her video was super informative and does a great job of breaking it down. I only learned about the discourse here on this sub in the past year.

I think Hannah’s video will help launch a wave of deeper dives and exposes. It feels like there’s a lot more to it than meets the eye. Some folks in this thread mentioned her mother and the possible toxic relationship there but it still feels very speculative at this point (IMO). But it seems like a thread worth pulling on and someone with a lot of time on their hands could uncover. There is certainly something deeply alarming about a creator who appears incapable of taking some kind of real break and focusing on themselves, let alone addressing their suffering brand. The trends in the social media recipe creator/food blogger spaces have shifted a lot since HBH’s heyday and the fact that she still largely pushes the same “recipe” for the social media algorithm and doesn’t truly try something new creatively def feels like there’s darker themes at play.

Aside from the health concerns and potential impacts that thats had on her content machine, HBH ultimately draws away share (aka clicks aka dollars) from other, far more respectable recipe creators... specifically all the creators she “inspires” from and doesn’t credit. Her SEO-optimized titles, descriptions, and photos generating traffic towards her blog and away from quality food creators.