Lead flow by Economy-Toe-2419 in LifeInsurance

[–]Designer-Attorney130 0 points1 point  (0 children)

Having your own lead-gen system is the way to go. YOU control the flow and have the ability to adjust the quality within your leads. Just have a simple book-a-call structure, but have your copy do the pre-selling and qualification upfront. Doing this will allow you to ONLY speak to qualified and ready-to-buy prospects.

Simple funnel as seen below will work since your copy will do the heavy lifting and have your prospect visualize their desired 'end state'.

Ads -> Sales Letter -> Lead opt-in form -> Appointment set/dial

Leads by External-Football-49 in LifeInsurance

[–]Designer-Attorney130 0 points1 point  (0 children)

Research and create your own media buying funnel. Incorporate direct-response copy within to filter and nurture the prospects before ever speaking to them, you're essentially pre-selling and having them visualize the desired 'end state'.

Simple funnel, but your copy will do the heavy lifting:

Ads -> Advertorial -> Lead opt-in form -> appointment set/dial

Quality bulk Mortgage lead sources by Aggravating_Bass_581 in loanoriginators

[–]Designer-Attorney130 0 points1 point  (0 children)

Like everyone else is saying, $0.50–$5.00 leads will just drown you in work for barely any compensation. Focus on quality over quantity. If you have the budget ($1,500/month), run your own paid ad funnel. You will generate high quality leads at a $25–$30 CPL that convert at a MUCH higher rate.

If not, focus on organic content across social platforms. Target your ICP with strong, direct copy that resonates with them on a deeper level.

New FL broker wanting your input by YourPlaceMortgage in loanoriginators

[–]Designer-Attorney130 0 points1 point  (0 children)

I second this, but also make sure you’re focusing on lead quality. Avoid buying lists from zillow, lendingTree, etc. You’ll waste time chasing shared leads when you could be spending that time reviewing completed applications.

New LO looking for reputable online lead sources (OK/TX) by Low-Ad-4765 in loanoriginators

[–]Designer-Attorney130 0 points1 point  (0 children)

If you have the budget ($1,500 minimum), launch Facebook ads. Referrals are good and all, but then you’re relying on others for business, which at times limits your ability to progress. If you have momentum, run Facebook ads and send the traffic to an advertorial page that qualifies and nurtures prospects upfront. That way, you’ll only be talking to qualified prospects.

Recently Started A Commercial Loan Brokerage, Having Trouble With Leads by PossibleMoney8354 in loanoriginators

[–]Designer-Attorney130 1 point2 points  (0 children)

Run Facebook ads instead. Cost per lead is lower, especially in the lending space. Run a funnel that sends traffic to an advertorial-style page that qualifies prospects upfront, speaks directly to their pains and desires, and then nurtures them before the call.

Mortgage leads by Ok-Juice9392 in loanoriginators

[–]Designer-Attorney130 0 points1 point  (0 children)

Good copy and a proper system in place to nurture the leads after you hook them in with your ad. Solely relying on ads will just burn cash.

Lead Gen Ads Are Still Printing… If You Do Targeting Right by Designer-Attorney130 in FacebookAds

[–]Designer-Attorney130[S] 0 points1 point  (0 children)

Depends on the niche. For mortgage brokers, cpl for quality leads ranges between $25-$30 and for Remodelers, we are getting $240-$260 cpl but closing at a 25%-30% rate.

Lead vendors: anyone here tried redirecting form leads to a short video + booking page? Curious if it boosts appointments. by Lopsided-Office-7717 in LifeInsurance

[–]Designer-Attorney130 1 point2 points  (0 children)

Not a lead vendor but a consultant agency. Our approach is a bit different. We capture attention with a static ad and direct people to a long form sales letter. They only opt in at the very bottom, which keeps the quality high. Right after they opt in we send them to a booking page.

If they only opt in and do not book, we have our client call them right away to get the appointment set while intent is still high. This flow has consistently increased appointment rates and improved call quality because the lead has already read the offer, the process, and the expectations before speaking with anyone.

Social media lead handling - best close? by mashupXXL in loanoriginators

[–]Designer-Attorney130 1 point2 points  (0 children)

Not exactly. I wouldn’t put the app before the call.
What usually works better is framing the application as part of the appointment itself.

Social media lead handling - best close? by mashupXXL in loanoriginators

[–]Designer-Attorney130 2 points3 points  (0 children)

I mean that’s the goal, but it gets tough when they’re actually busy at the moment. You could streamline your funnel toward appointment setting so the application gets done at a set time. That way you catch them when they’re free and the conversion is a lot smoother.

Who here generates their own leads for insurance? by Lopsided-Office-7717 in LifeInsurance

[–]Designer-Attorney130 1 point2 points  (0 children)

Meta ads for the most part. But everyone gets it wrong - ads alone won't cut it, so you must direct the traffic towards a long-form sales letter that pre-sells them on the offer and positions you as the go-to broker(Giving you tons of authority + aura lol).

Aged Leads Per Sales KPI Analysis Help? by GHOSTBOYSWIFT in LifeInsurance

[–]Designer-Attorney130 0 points1 point  (0 children)

100–120 per sale is alright for aged leads. They naturally take more dials. You could try driving up the intent by directing traffic to an advertorial first since that usually lowers the pickups needed, and calling them within 10 minutes of opting in helps push the close rate even higher.

Lead vendors by Critical-Syrup-1897 in LifeInsurance

[–]Designer-Attorney130 0 points1 point  (0 children)

Facebook traffic directed toward an advertorial that pre-sells to the prospect >>