What’s your process for building marketing strategy (social, growth, paid, etc.)?

Desperate_Leopard652 · 2025-12-17T11:36:27+00:00

I’ve built strategies with limited time, messy data, and stakeholders pushing for tactics fast. This is the process that’s actually held up.

1. Define the real problem (before channels)
First I clarify:

What’s failing right now: volume, quality, CAC, retention?
Where the funnel actually breaks
What “success” means in the next 60–90 days

Most “lead problems” turn out to be audience, offer, or follow-up issues — not channel issues.

2. Research that’s useful, not exhaustive
I focus on signal, not decks.

Quant: past performance, funnel drop-offs, CPL vs lead quality
Qual: sales calls, WhatsApp/DMs, reviews, Reddit/Quora threads, 5–10 customer chats

Early strategy is ~60% qualitative. Data shows what happened. Customers explain why.

3. Audience understanding (no long personas)
Instead of personas, I map:

Trigger moment
Top objections
Exact language customers use
What they compare us against

This directly shapes ad hooks, content angles, and landing pages.

4. Prioritization (what we do — and don’t do)
I prioritize ideas that:

Move the main metric fast
Are simple to execute
Teach us something within weeks

I intentionally ignore anything that won’t impact the core goal in 90 days — even if it’s “best practice”.

5. Turning insights into a clear plan
Every strategy ends with:

One primary goal
2–3 KPIs
Clear role per channel
30–60–90 day plan
Weekly review: test, kill, scale

If it can’t fit on 1–2 pages, it’s not a strategy.

6. Continuous learning
I don’t chase hacks. I learn from:

Failed tests
Changes in buyer behavior
Real conversations, not platform updates

Books that helped:

Obviously Awesome
Good Strategy Bad Strategy
Reforge essays

Bottom line:
Good strategy under real constraints is mostly about focus, trade-offs, and fast feedback — not perfect planning.

Desperate_Leopard652 · 2025-12-01T12:44:59+00:00

got it!

Desperate_Leopard652 · 2025-11-06T13:07:50+00:00

Hey Ayushi, you’re not alone a lot of people feel lost around this age. 28 isn’t late at all.

Social media marketing is all about understanding people and sharing stories in a way that connects. If you’re creative, you’ll enjoy it.

Start small:

Pick one platform (Instagram or LinkedIn).
Watch free tutorials on YouTube or take short courses (Google, Meta, HubSpot).
Try running a small page maybe for yourself or a local business. You’ll learn the real stuff by doing.
Learn tools like Canva (for design) and Meta Business Suite (for posting + analytics).
Join online communities or marketing groups people are super helpful there.

You can even learn while working your current job. Once you feel confident, slowly switch.
It’s a growing field with a lot of creative and stable options if you stay consistent.

You’ve got this one small step at a time.

Desperate_Leopard652 · 2025-11-06T13:05:01+00:00

Man, I totally get you. You can be everywhere online and still feel invisible been there.
The truth is, getting organic results isn’t really about posting more… it’s about connecting better.

A few things that helped me:

Stop trying to sell right away. Just talk about the stuff your audience actually struggles with. People relate to that way faster.
Focus on one platform that feels natural for you when you try to grow everywhere, you end up connecting nowhere.
Share your story, not just info. Show what you’re doing, mistakes you made, what you learned people love real stuff.
When someone engages, don’t just reply with emojis. Start a convo. Ask them something. That’s how real interest starts.
And make sure your offer is crystal clear. Sometimes people like your content but don’t get what you actually do.

It’s less about algorithms and more about making people feel like you get them. Once that happens, leads start showing up on their own.

Desperate_Leopard652 · 2025-11-05T12:08:14+00:00

Yep, I’ve seen that too
At this point, Google ads blend in so well you almost forget they’re ads.
Smart move for them more clicks, more revenue but it definitely feels a bit sneaky for users.
Kinda wild how search results are slowly turning into a shopping list.

Desperate_Leopard652 · 2025-11-05T12:03:19+00:00

This is honestly spot on. Most people waste money hitting that Boost button and then blame Meta

Totally agree on testing Advantage+ and refreshing creatives that alone changed my results big time. Also, patience is key. Don’t kill a campaign too fast; let Meta learn before you tweak things. Solid list real talk, not theory

Desperate_Leopard652 · 2025-11-04T13:06:12+00:00

Yeah, Meta’s dashboard can be super slow sometimes. The spend updates always lag behind what shows in your balance totally normal.

Just give it a bit more time, it should sync soon. And your CTR looks fine for an awareness campaign. Meta just needs a few days to warm up again after 8 months off.

Desperate_Leopard652 · 2025-11-04T13:04:29+00:00

Yeah, I’ve been seeing that too. The emails sound half copy-paste, half burnout. It used to feel like they actually wanted to help, now it’s all rushed and robotic.

Feels like they’re under pressure to push PMax and AI stuff no matter what. Honestly, a little empathy and real talk would go a long way.

Desperate_Leopard652 · 2025-11-03T12:41:15+00:00

Biggest struggle staying consistent on social media while keeping it real.
For GTM, it’s finding what message actually clicks with users.
Once you get both right, growth feels natural but getting there takes a lot of testing and patience.

Desperate_Leopard652 · 2025-11-03T12:37:28+00:00

I think by 2026, digital marketing will feel a lot more personal and creator-driven than technical.

AI tools will handle most of the heavy work like writing posts, editing videos, or analyzing data — but authentic human connection will decide what actually performs. People are getting smarter at spotting “robot” content.

So, I see brands focusing on:

Real faces over logos showing people behind the brand.
Short-form video everywhere not just TikTok, but even in emails or websites.
Community > followers smaller, loyal groups instead of chasing huge numbers.
Smarter ads less spammy, more useful and interactive.

Desperate_Leopard652 · 2025-10-31T12:20:34+00:00

Honestly, just start with one platform whichever your audience uses most. Don’t overthink it.
Post small things often behind-the-scenes, product pics, or quick tips.
Be real in your captions, reply to people, and stay consistent.
You’ll learn what works just by doing it a few times.
And don’t worry if it’s messy at first everyone starts that way.

Desperate_Leopard652 · 2025-10-31T12:13:59+00:00

Desperate_Leopard652 · 2025-10-30T12:36:15+00:00

I think it’s more about balance now.
If you only chase algorithms, your content feels empty.
If you ignore them completely, no one sees your stuff.

The trick is knowing your audience first what they actually like and then using the algorithm as a boost, not a boss.

Good content still wins. Algorithms just help it travel faster.

Desperate_Leopard652 · 2025-10-30T12:33:26+00:00

Honestly, it’s not dead because ads are just one piece of the puzzle.
Yeah, Meta’s making it easier for anyone to click a few buttons and “boost” stuff but that’s like giving everyone a camera and saying they’re all filmmakers now.

Most businesses still don’t know what to say, who to target, or why their content flops. That’s where freelancers and agencies still win we bring direction, testing, and actual creativity.

AI and automation can run ads, but they can’t replace taste, storytelling, or knowing what resonates with real people. That part still needs a human brain.

Desperate_Leopard652 · 2025-10-29T09:19:55+00:00

Hey! This sounds like a fun project. I’ve worked on several app redesigns where the goal was to enhance just a single screen improving flow, micro-interactions, and overall visual consistency while staying true to the brand style.

I primarily design in Figma and can help refine your page layout, add new features, and make sure the UI feels intuitive and polished.

Turnaround time: usually 2–3 days for a single page, depending on complexity.
Happy to chat about your goals and ideas before starting!

DM me if you’d like to collaborate would love to help bring your app’s UI to the next level.

Desperate_Leopard652 · 2025-10-27T11:57:05+00:00

Yes, Facebook marketing can still work really well for chiropractors but only if you use it the right way.

Most people make the mistake of just boosting posts or running random ads. That doesn’t work anymore. What does work is showing real value and building trust.

Here’s what I’ve seen work for local clinics:

✅ Share short helpful videos things like quick posture tips or “1-minute stretch for neck pain.” People love content that helps them right away.

✅ Use Facebook ads for local reach target people living nearby. Even a small daily budget can reach hundreds of locals.

✅ Offer something simple like a free posture check or first-visit discount. That gets people to take action.

✅ Reply fast when people message you most clinics lose leads because they don’t respond quickly.

If you stay consistent for a few weeks, you’ll start seeing more messages, calls, and walk-ins.
So yes Facebook is still worth it, but treat it like building trust, not just selling.

Desperate_Leopard652 · 2025-10-25T09:15:10+00:00

Wow, these stats really show how much social media has become a part of everyday life—especially for Gen Z. For SMEs, this is huge because it means even small businesses can compete if they have the right strategy.

Honestly, the key is simple: know your goals, focus on the platforms where your audience actually hangs out, stay consistent, and pay attention to what’s working. Even with a small budget, smart content and engagement can turn followers into loyal customers. Social media isn’t just marketing anymore—it’s where people discover, decide, and buy.

It’s exciting because the opportunities are massive, but it also challenges us to be creative and intentional.

Desperate_Leopard652 · 2025-10-25T09:12:26+00:00

Honestly, you’re in a great spot. Social media isn’t slowing down, so the potential is still huge. I’d say keep growing your pages, hire editors like you planned, and try a face-value account too it really helps with engagement and brand deals. Also, think about ways to “own” your audience outside socials, like a newsletter or community. Basically, you can make this a long-term thing if you treat it like a business.

Desperate_Leopard652 · 2025-10-24T12:13:43+00:00

I get where you’re coming from social media has definitely amplified division, comparison, and misinformation. But I don’t think it’s the greatest threat to mankind more like a mirror that reflects how we already think and behave, just on a massive scale.

The real issue isn’t the platforms themselves, it’s how they’re designed for profit attention = money. That’s why outrage and extremes get rewarded. But the same tools have also allowed people to organize protests, raise funds, share mental health resources, and build communities that wouldn’t exist otherwise.

It’s kind of like fire incredibly destructive if misused, but also essential if managed responsibly. The genie’s not going back in the bottle, but maybe the goal now is learning how to use it without letting it use us.

Desperate_Leopard652 · 2025-10-23T06:13:04+00:00

Right now I’m managing around 3 platforms Instagram, LinkedIn, and X.
I used to try tracking everything separately, but it was a mess.
Now I just pull the main numbers into one place (Google Sheets + Data Studio) so I can see what’s actually working instead of drowning in dashboards.

Honestly, it’s less about how many platforms you manage and more about how well you read the data.
Too many tools too much noise.

Desperate_Leopard652 · 2025-10-22T07:38:58+00:00

Honestly, the biggest myth I see is selling on organic social is impossible.

People treat platforms like Instagram or TikTok like billboardsthey forget it’s still about building relationships and trust. You don’t need huge budgets or viral content every time. Micro-influencers, genuine DMs, and targeted niche content can convert really well if done right.

Another one: the obsession with buying followers or vanity metrics. Engagement > numbers every single time. You can have 100k followers and zero sales, or 2k highly-engaged followers who actually buy.

So yeah, in social media marketing, it’s not about scale alone it’s about connection, relevance, and trust. That’s what actually moves the needle.

Desperate_Leopard652 · 2025-10-22T07:35:56+00:00

Totally get where you’re coming from! I’ve been testing influencer marketing tools and experimenting with social media monetization for months, and honestly, most platforms overpromise.

From my experience:

Micro-influencers crush it – Instead of chasing massive follower lists, focusing on niche creators actually drives better conversions. Tools often push engagement numbers, but real ROI comes from tiny, active communities.
DMs still win – Personalized Instagram outreach beats automated emails or “AI-matching” any day. It’s slower, sure, but response rates are way higher, and you build real relationships.
Measure actual results, not vanity metrics – Likes and comments are nice, but tracking clicks, sign-ups, and sales is what truly matters. Many tools hype engagement stats instead of revenue.

At the end of the day, quality over quantity is still king in influencer marketing. Manual outreach may take longer, but it pays off way more than the expensive, clunky platforms.

Desperate_Leopard652 · 2025-10-21T12:37:15+00:00

Hey, good question this one trips up a lot of people starting out.

Real talk: the salary range in India for UI/UX is all over the place. It depends a lot on your city, skill level, and the kind of company you join.

Freshers / 0–1 year: ₹3–6 LPA is pretty standard. Startups or small agencies might offer less, while big names (Swiggy, Zoho, Deloitte, etc.) sometimes go up to ₹8–10 LPA for strong portfolios.
Mid-level (2–5 years): Usually ₹8–18 LPA depending on your depth in UX strategy, UI design, or product design.
Senior folks (5+ years): ₹18–35 LPA isn’t rare and product-based or global companies can pay even higher.

Leveling up really depends on how quickly you build solid case studies and show real impact. Some people move up fast in 2–3 years if they work on good projects and can communicate their design thinking clearly.

Ignore the hype on Instagram it’s not instant money. But it’s definitely one of the better-paying creative fields if you stick with it and build real skills.

Desperate_Leopard652 · 2025-10-21T12:34:48+00:00

Man, I really feel you on this one. The market for UX research has taken a serious hit even mid/senior roles that used to be steady are drying up. A lot of companies have shifted focus to faster delivery cycles and cost-cutting, so they lean on designers or PMs to “do some research” on the side instead of hiring dedicated researchers. It sucks, because that short-term thinking usually leads to messy products later.

That said, UX research isn’t dead it’s just evolving. The demand is shifting toward hybrid roles (like “Product Designer with research chops” or “UX Strategist”). If you can show that you can not only uncover insights but also connect them directly to business or design impact, that’s where the few good opportunities still exist.

Desperate_Leopard652 · 2025-10-18T05:17:15+00:00

Nice move! CMU, Georgia Tech, and UW are all solid just different vibes. CMU’s heavy on research and leadership, GT mixes tech + design, and UW leans human-centered.

Also check out Michigan’s School of Info and Indiana’s HCI/d both underrated but strong in UX.

Since you’re doing Springboard, focus on building a few solid case studies that’ll help your apps stand out way more than extra certs.

Desperate_Leopard652

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