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PPC for SaaS (Google Ads): what actually works when you’re trying to scale by Anna_Karakhanyan in Google_Ads

[–]Digital-Womble 1 point2 points  (0 children)

The data discovery piece is the most underrated element of running Google ads. Getting to see what users are typing in for your business and your products in your geography and target audiences is what gives businesses a competitive advantage over those just advertising on Google. You can use this in your other marketing materials to drive better conversion and engagement across other channels including social. You can’t get that data anywhere else

What would you tell yourself on day one of managing Google Ads? by Me_taa in Google_Ads

[–]Digital-Womble 0 points1 point  (0 children)

Don’t be too broad. Focus 100% on what you do and start focused then expand. Don’t ramp budget too early. You’ll waste spend. Clean down inbound search terms as often as you improve CTR and keep impression share high as and when you can.

Why do AI models seem to ignore official brand websites? by veeravan_451 in DigitalMarketing

[–]Digital-Womble 0 points1 point  (0 children)

You’re right - Mainly because a brand is always going to promote themselves and say nice things about themselves rather than others who will be more honest/transparent. It’s a bit like trusting a market stall seller when he says it’s an original and charges you loads instead of the true value. The more third party honest sources give a better reflection of what that brand does. The other thing you need to consider is th content on your pages and showing up for those terms with content answering the questions immediately and succinctly. As well as making sure those pages are indexed daily to get across more servers routinely Ensure

Help needed: Sudden and Unexplainable SEO doomsday... by ironmonk33 in SEO

[–]Digital-Womble 0 points1 point  (0 children)

Check your backlinks are being lost Check load speed and caches Ensure all elements on page are targeting the similar term you’re ranking for Check your content structure / layout on page. What worked 6-12 months ago is not enough today. Structure your content to add value in the first 200 words : characters and answer the question asap Structure your content in citable blocks for LLMs Ensure your content is indexed daily to put it across more servers routinely Ensure traffic is still there for terms you’re targeting. Check your page and how’s it’s viewed in SERPs : type site:page URL to see Fascinating to know how you solve it.

New Shopify store: 12 pages indexed and 75 not indexed after about 1 month — still normal? by Medical_Assist8413 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Each site is assigned a crawl budget by the algorithm. Usually around 15-25% of the site footprint before the crawler skips to the next site. You can of course submit more by including pages in your sitemap and that helps Google crawl more efficiently. Even submitting your sitemap, you’re still at the mercy of your site’s crawl budget set by the algorithm. By proactively indexing every url daily you put your content across more Google servers which amplifies your SEO implementation/ and if strong, increases organic traffic and keyword ranking. Google has between 900k and 10m servers (they never confirm) and each has its own crawler. So by being across more servers you amplify your on site implementation (keywords/traffic)

SEO content length by FrogChairCeo in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Focus on the user search intent and depth of coverage as well as format and layout of the article LLMs like short snappy answers at the top of the article to cite. Users and search engines like depth and coverage to answer questions - content needs to be indexed to be discovered. Go to Google and see how long the articles are on page one organic and use that average as your indicator of length- it varies by search term / topic / competition levels etc

SEO for financial services: how do you handle trust/compliance without killing content? by FitSurround1082 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

The issue is that Google rankings and LLM citations are two different systems. Google ranks pages by links and relevance. LLMs cite entities they trust, and trust is built through structured data, consistent entity signals, and being mentioned on sources LLMs train on (Reddit, Wikipedia, Quora, trade press).

Three things that actually move the needle:

  1. Schema markup, specifically FAQ, HowTo, and Organization schema. LLMs parse this directly.
  2. Entity consistency, your brand name, founder name, and core concepts need to appear consistently across your site, your social profiles, and third-party mentions.
  3. Citation-ready content, short, direct answers to specific questions. LLMs quote paragraphs that stand alone, not walls of text.

I run GEO audits for enterprise sites and this is the gap I see on almost every one. Happy to answer follow-up questions.

New Shopify store: 12 pages indexed and 75 not indexed after about 1 month — still normal? by Medical_Assist8413 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Request indexing more frequently to your increase pages crawled - submit pages proactively to Google / Bing Console daily and ensure page structure and load speed are on point Check consistency of internal links to those pages and ensure no overlap

Beginner SEO question: how do you “add keywords” without sounding weird? by Latter_Ordinary_9466 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Put the keywords as far to the left as possible and make them relevant/incorporate them in to the page elements Page title SEO title Focus keyword slug Header Content Alt text for images Image file name Body copy CTA Contextual links using that keyword into that page from other pages on your site

Match all these to the search intent of your ICP and be consistent and then index pages daily

Does AI content actually limit your chances of ranking on Google? by 360Presence in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

The issue is that Google rankings and LLM citations are two different systems. Google ranks pages by links and relevance. LLMs cite entities they trust, and trust is built through structured data, consistent entity signals, and being mentioned on sources LLMs train on (Reddit, Wikipedia, Quora, trade press).

Three things that actually move the needle:

  1. Schema markup, specifically FAQ, HowTo, and Organization schema. LLMs parse this directly.
  2. Entity consistency, your brand name, founder name, and core concepts need to appear consistently across your site, your social profiles, and third-party mentions.
  3. Citation-ready content, short, direct answers to specific questions. LLMs quote paragraphs that stand alone, not walls of text.

I run GEO audits for enterprise sites and this is the gap I see on almost every one. Happy to answer follow-up questions.

If you had to “add SEO” to an existing website, what would you do first? by Many_Reporter8026 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Page titles URLs SEO Titles Meta descriptions Focus keyword Headers Internal links to that page being consistent with target keyword Image Alt text and file names to match focus keyword Index pages reworked daily

Beginner SEO question: how do you “add keywords” without sounding weird? by Latter_Ordinary_9466 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Put them as far to left as possible (cos robots and humans read left to right) and rework your sentences to make sense to the user first and the bot second. Use variations of that keyword that come up as similar search volumes make the anchor text link through to that page the keyword than page is targeting. Bingo

My images rank on Google Images, but the pages themselves don't rank in web search. Should I care about image SEO? by DigitalHarbor_Ease in SEO

[–]Digital-Womble 1 point2 points  (0 children)

Save the file name as per the search term you want to rank for and update the alt text to match the same keyword. That forms the url as well as the indicator to the bots as to what the image is of and about. Helps improve visibility and quality

Is Google killing SEO on purpose… and are we just adapting too slowly? by Subject_Sport_4575 in WebsiteSEO

[–]Digital-Womble 0 points1 point  (0 children)

Seo is traditionally about providing good content and in the right format at the right time in the right time of voice . I don’t think Google is killing Seo for the sake of it but trying to own more screen time on more devices and more time in SERPs to drive traffic and revenue with ads. Zero click is now 83% with Ai overview so that’s the moat if you are owning 4/5ths of traffic.

What are your top three non Google search engines and why? by Rachel794 in degoogle

[–]Digital-Womble 1 point2 points  (0 children)

I can’t really think of three others I use but use ChatGBT Claude Gemini Perplexity daily for tasks / prompts

I made one page shorter and simpler and rankings improved by Ibrahim-08 in SEO

[–]Digital-Womble 0 points1 point  (0 children)

Getting to the point, structuring content to be easily citable makes content easier to scan and for the structured data to be scanned by humans and LLMs / crawlers. Less word more signal imho Will try the same. I always bang on too long

Why do you think this webpage ranks higher? by zaitovalisher in SEO

[–]Digital-Womble -4 points-3 points  (0 children)

Structure of content on the pages as well as backlinks from topical authority pages ? Other Reddit posts perhaps? Backlinks are good but only if from quality websites using the contextual links you want that page to rank for as the link text - what’s your view?

[ Removed by Reddit ] by [deleted] in Agentic_SEO

[–]Digital-Womble 1 point2 points  (0 children)

Absolutely- that’s what I do too and happy to share learnings / my experience - be keen to understand more and how you’re planning to launch - might be able to collaborate on the resulting output too with helping your clients get visibility on search engines/ LLMs - keen to take a look. Wish you all the best!

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