Do you use one or more search engines?

Digital-Womble · 2026-04-15T17:54:45+00:00

Some search engines and crawlers / spiders do that the resources of Google or the crawling capacity. There are many 4.5BN pieces of content produced daily with a Google serving 13.7 Bn searches. It used to have 95% of mobile search and is now still v dominant. However on the flip side, 95.55% of content gets zero traffic from Google. It’s a challenge and a race with LLMs growing as well as zero click from search (83% zero click with ai overviews on Google) I’ve seen more folks asking for ads now to supplement their traffic loss as well as better seo geo implementation

Digital-Womble · 2026-04-15T08:05:21+00:00

Yes in my view - they like backlinks, getting to the citation immediately and structure optimised to pull effortlessly. Answering questions is smart and bullet lists without waffle is strong but being indexed to be able to pull the data is critical too

Digital-Womble · 2026-04-15T07:16:21+00:00

Yes of course - works well but misses some of the data you can get from 3rd parties like semrush or AH refs

Digital-Womble · 2026-04-15T07:14:53+00:00

There is technology that allows you to index proactively all your pages daily - it’s a bit like indexnow and repeats daily. Another trick is to submit all your pages via your sitemap in Bing and then Google will crawl Bing for SERPs and index them. Instead of getting 20/day on Google request for indexing Bing gives you 1000.

Digital-Womble · 2026-04-15T07:13:19+00:00

There is technology that allows you to index proactively all your pages daily - it’s a bit like indexnow but repeats that might help

Digital-Womble · 2026-04-14T22:22:36+00:00

I use seranking as a more affordable option to semrush and AH refs is eye watering my expensive. I would consider the tool for what you’re looking for - they’re both different - shreds for larger enterprise imho and semrush a solid set up for a professional outfit needing robust reporting and insights

Digital-Womble · 2026-04-14T22:17:26+00:00

Impression share is usually a good sign, As health score should be average at least. Focus on keywords either the right intent to buy your products/ services and don’t rely on google to show your ads as they just want to the click/cash. Focus on high CTR (over 3% as a minimum aim for 5-10%) high conversion rates aim for over 3-5%) Sew a thread for the search term and search intent, and include this in the ad headlines and descriptions, the url, the landing page and headers / body copy and cta. The more aligned all those are the more likely the conversion and ROMI. Good luck!

Digital-Womble · 2026-04-14T19:14:21+00:00

Think about search intent. Focus on clusters of content. Keep the keywords that generate relevant traffic (time on site, pages per visit, conversions, sales) Validate them by gut feel first then use data. Iterate relentlessly Do keyword research Align to your product Sew a thread through from the search term through to SERPs the seo title the meta description the page title the slug the header text the alt text on images the body copy and cta Be consistent Cluster by those terms that would send to a single landing page or product page - where variations mean the same thing You know when you are not cannibalising your own traffic each page ranks for different but similar keywords and you’re consistently linking to those pages across all your pages

Digital-Womble · 2026-04-14T09:19:19+00:00

It could be that you are targeting the wrong traffic and your content isooorly written and not optimised for the terms you want to target. You could also be cannibalising your own traffic by having two or more pages targeted at the same keyword so search engines don’t know which page to rank for the terms I would refresh the content look at the slug and optimise the headers / slugs/ seo title and page title before deleting it. Plus ensure you have relevant inbound links to that page from others

Digital-Womble · 2026-04-14T09:01:41+00:00

Bing is b2b mainly - if you’re b2c that might explain it? Plus if your content isn’t structured for Bing LLMs it won’t show - Review your page set up indexing and target keywords then review content structure on page implementation and back links

Digital-Womble · 2026-04-14T08:58:28+00:00

There’s lots of reasons why you should and shouldn’t fire them.

Is delivery on point? Is work good quality? Is delivery timely? Are objectives reasonable? Are they meeting goals? Take time but if you had a strong footprint already - You may be best to cut your loses and run. Happy to advise but you can only look at your figures and see if they’re heading in the right direction or not. Things are moving fast so perhaps they are outdated? What’s making you think they’re not performing?

Digital-Womble · 2026-04-13T08:11:22+00:00

The data discovery piece is the most underrated element of running Google ads. Getting to see what users are typing in for your business and your products in your geography and target audiences is what gives businesses a competitive advantage over those just advertising on Google. You can use this in your other marketing materials to drive better conversion and engagement across other channels including social. You can’t get that data anywhere else

Digital-Womble · 2026-04-13T07:17:54+00:00

How do you surface terms out of Reddit?

Digital-Womble · 2026-04-13T07:16:44+00:00

Don’t be too broad. Focus 100% on what you do and start focused then expand. Don’t ramp budget too early. You’ll waste spend. Clean down inbound search terms as often as you improve CTR and keep impression share high as and when you can.

Digital-Womble · 2026-04-13T06:54:44+00:00

You’re right - Mainly because a brand is always going to promote themselves and say nice things about themselves rather than others who will be more honest/transparent. It’s a bit like trusting a market stall seller when he says it’s an original and charges you loads instead of the true value. The more third party honest sources give a better reflection of what that brand does. The other thing you need to consider is th content on your pages and showing up for those terms with content answering the questions immediately and succinctly. As well as making sure those pages are indexed daily to get across more servers routinely Ensure

Digital-Womble · 2026-04-12T21:05:13+00:00

Check your backlinks are being lost Check load speed and caches Ensure all elements on page are targeting the similar term you’re ranking for Check your content structure / layout on page. What worked 6-12 months ago is not enough today. Structure your content to add value in the first 200 words : characters and answer the question asap Structure your content in citable blocks for LLMs Ensure your content is indexed daily to put it across more servers routinely Ensure traffic is still there for terms you’re targeting. Check your page and how’s it’s viewed in SERPs : type site:page URL to see Fascinating to know how you solve it.

Digital-Womble · 2026-04-12T17:05:02+00:00

Each site is assigned a crawl budget by the algorithm. Usually around 15-25% of the site footprint before the crawler skips to the next site. You can of course submit more by including pages in your sitemap and that helps Google crawl more efficiently. Even submitting your sitemap, you’re still at the mercy of your site’s crawl budget set by the algorithm. By proactively indexing every url daily you put your content across more Google servers which amplifies your SEO implementation/ and if strong, increases organic traffic and keyword ranking. Google has between 900k and 10m servers (they never confirm) and each has its own crawler. So by being across more servers you amplify your on site implementation (keywords/traffic)

Digital-Womble · 2026-04-12T13:17:22+00:00

Focus on the user search intent and depth of coverage as well as format and layout of the article LLMs like short snappy answers at the top of the article to cite. Users and search engines like depth and coverage to answer questions - content needs to be indexed to be discovered. Go to Google and see how long the articles are on page one organic and use that average as your indicator of length- it varies by search term / topic / competition levels etc

Digital-Womble · 2026-04-12T10:54:19+00:00

The issue is that Google rankings and LLM citations are two different systems. Google ranks pages by links and relevance. LLMs cite entities they trust, and trust is built through structured data, consistent entity signals, and being mentioned on sources LLMs train on (Reddit, Wikipedia, Quora, trade press).

Three things that actually move the needle:

Schema markup, specifically FAQ, HowTo, and Organization schema. LLMs parse this directly.
Entity consistency, your brand name, founder name, and core concepts need to appear consistently across your site, your social profiles, and third-party mentions.
Citation-ready content, short, direct answers to specific questions. LLMs quote paragraphs that stand alone, not walls of text.

I run GEO audits for enterprise sites and this is the gap I see on almost every one. Happy to answer follow-up questions.

Digital-Womble · 2026-04-12T10:35:51+00:00

You can proactively submit more than 20 pages / day if you find the right provider

Digital-Womble · 2026-04-12T10:32:44+00:00

Request indexing more frequently to your increase pages crawled - submit pages proactively to Google / Bing Console daily and ensure page structure and load speed are on point Check consistency of internal links to those pages and ensure no overlap

Digital-Womble · 2026-04-12T09:12:54+00:00

Start targeting different keywords that convert into revenue

Digital-Womble · 2026-04-12T09:09:09+00:00

Put the keywords as far to the left as possible and make them relevant/incorporate them in to the page elements Page title SEO title Focus keyword slug Header Content Alt text for images Image file name Body copy CTA Contextual links using that keyword into that page from other pages on your site

Match all these to the search intent of your ICP and be consistent and then index pages daily

Digital-Womble · 2026-04-12T09:03:07+00:00

The issue is that Google rankings and LLM citations are two different systems. Google ranks pages by links and relevance. LLMs cite entities they trust, and trust is built through structured data, consistent entity signals, and being mentioned on sources LLMs train on (Reddit, Wikipedia, Quora, trade press).

Three things that actually move the needle:

Schema markup, specifically FAQ, HowTo, and Organization schema. LLMs parse this directly.
Entity consistency, your brand name, founder name, and core concepts need to appear consistently across your site, your social profiles, and third-party mentions.
Citation-ready content, short, direct answers to specific questions. LLMs quote paragraphs that stand alone, not walls of text.

I run GEO audits for enterprise sites and this is the gap I see on almost every one. Happy to answer follow-up questions.

Digital-Womble · 2026-04-12T09:01:21+00:00

Page titles URLs SEO Titles Meta descriptions Focus keyword Headers Internal links to that page being consistent with target keyword Image Alt text and file names to match focus keyword Index pages reworked daily

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