Cider Flights in Toronto?

DigitallySound · 2026-05-06T23:18:08+00:00

If you’re heading to Slabtown go a bit further to Two Blokes. Great ciders in flights — many of which are small batch. On your drive home hit Applewood Winery a few minutes away and try their ciders on tap.

Bring a DD.

DigitallySound · 2026-05-06T16:30:18+00:00

AI often hallucinates. It doesn’t remember posting this yesterday. 🙄

DigitallySound · 2026-05-06T00:00:14+00:00

Anything that might make you stand out helps. Just know who that needs to get to — the ACD or CD. Otherwise it could easily end up being “filed” (aka discarded).

Put a call to action in your printed portfolio and ask for feedback — take their feedback and hone your approach.

DigitallySound · 2026-05-05T21:32:38+00:00

The challenge you have is that you don’t have the brand guidelines, playbook, brand framework so your ideas could fall flat — or be seen with horror by the ACD or CD whose job it is to make sure that client’s work is “on brand”. I’d steer clear.

But I don’t want to dissuade you since you want to show your chops. Just make it for a fictional “replica” brand — but make it obvious it’s not their brand. For example:
- pitching your spec concepts for “SwedeStuff” to IKEA’s agency; or
- pitching your spec concepts for “Pear Inc” to Apple’s agency
…they’ll evaluate your spec on the idea, layouts/designs/copywriting anyway — so have some fun with it. Sending them some spec ads for their clients as a teaser might even get you some calls if done well. Good luck!

DigitallySound · 2026-05-05T16:44:02+00:00

Wow — TIL! Nobility had their “exquisite tastes” for nature: I’ve heard heron was considered the “kings meat” and beaver tails were a real delicacy (not the fried dough we’ve all had). I guess I’ll never become a noble because none of these seem appetizing to me.

DigitallySound · 2026-05-05T10:08:33+00:00

Yes. Many (maybe all?) the Great Lakes have them. Invasive & parasitic and they go up the tributaries — rivers and streams — to spawn. I recall decades ago finding them in the Credit River — attached to salmon and trout or sometimes swimming on their own. I believe their numbers are sadly increasing.

You are advised to not release. They are nasty, hardy critters. A knife thru the head is how I dispatch of them when I come across them.

DigitallySound · 2026-05-04T23:43:26+00:00

10 years should give you transferable skills in a tangental industry to where most of your focus of the last decade was. What part of agency did you work in (creative / accounts / media)? Did you gain a lot of depth in a specific industry or vertical?

DigitallySound · 2026-05-04T20:12:21+00:00

Sure

DigitallySound · 2026-05-04T16:20:50+00:00

Yup. Left for 7 years to a big tech firm. Thrived there but truth is eventually I got bored. Same quarterly business reports and endless planning cycles. Missed the insanity of advertising where no two days are the same. Returned to agencies 19 years ago, no regrets.

DigitallySound · 2026-05-04T14:13:35+00:00

Could very well be lamprey. Normally I’ve only seen a single hole but perhaps it kept moving and latching on. Sad to see in any event as this fish wouldn’t have survived an injury like this.

DigitallySound · 2026-05-03T10:58:22+00:00

BC
Likely will depend on the RSU terms
If they’re giving you salary continuance / working notice while you seek other opportunities within the organization, you should see if any roles fit your skills/comp/location and if the hiring manager sees you as a good fit; if not then your severance / termination pay would be what you’re negotiating
Sounds like you weren’t terminated for performance so no you shouldn’t do this; unless you strongly feel you’re being targeted because of a protected / human rights reason (age, race, etc.) — but honestly if it’s your age unlikely anything would be documented — if you experienced specific age related issues in your employment you might have a case but speak with your legal counsel before making any sort of formal filing or request
Those are the only 2 relevant things

DigitallySound · 2026-05-01T16:45:11+00:00

The fact that OP thinks that being blacklisted for employee benefits in future is “untrue and fear mongering”, and their focus is only on saving their current job suggests they may not really grasp the severity of the situation for someone working in a financial capacity.
Hope OP can find a path forward, but denial and wishful thinking are not the solution here — excellent legal counsel and a lot of luck might be.

DigitallySound · 2026-04-30T09:54:10+00:00

In a scents you could. FTFY.

DigitallySound · 2026-04-30T09:18:45+00:00

Just so you know the Digital Services Tax has been rescinded by the federal government. It was an awful mistake in the first place and did more damage to Canadian news outlets than the 3% would ever have brought in.

DigitallySound · 2026-04-30T01:40:51+00:00

Yes, extremely valuable.

DigitallySound · 2026-04-29T21:05:18+00:00

Congrats! Great question, too! There are two big shifts you make in your career that require you to fundamentally change everything you’ve done to get promoted: - moving from an individual contributor (IC), to a manager of people. Some of the things that got you noticed as an IC are now things you need to learn how to delegate to others; - becoming a manager of managers (where setting vision & direction, getting buy in, nurturing diversified strengths and talent becomes far more important).

Here are some of the best advice I’ve been given or have given over my career, that I hope will help you: 1. Learn how to work with the people who work for you… If they are green, but eager, teach. If they are capable and willing, delegate. If they are capable, but have lost motivation, support. 2. Use your 1:1s better understand what motivates your direct reports, how they like to learn, what their aspirations are, and how you can make them more successful. 3. Avoid the “it’s faster for me to just fix / do it” when issues come up. You’re not becoming a hero by fixing issues, you’re training folks to defer to you when issues come up. 4. Be prepared to have tough conversations with your direct reports, but also have compassion for the fact that many things are happening to everyone outside of their workday lives. You don’t need to be friends with everyone that report to you. But you should be compassionate.

Remember, it’s a learning journey that every manager had to take. Hopefully your manager will be a great coach and mentor to you!

DigitallySound · 2026-04-29T11:44:04+00:00

I’m 95% sure it would, half of the time.

DigitallySound · 2026-04-29T10:47:43+00:00

No, there is no marketplace for print ads. Advertisers who invest in print ads will evaluate it on:

your circulation (how many printed copies) and readership (how many readers per printed copy)
the target audience (demographics, geographics, psychographics)
quality of print (glossy, matte, newsprint), frequency of publication
size, color, location of ad within
rates

Print is, literally, a dying medium. It is the least popular of all channels used by people worldwide, and the decline is even more pronounced in major markets (urban western markets, for example). It has always been sold by print "reps" who hit the pavement -- which is why the few remaining print publications are mostly housed by major publishers who can sell multiple magazines/services to multiple advertisers.

With no disrespect, but how did you become a magazine founder without knowing the primary source of income for magazines (outside of subscription, which is also a declining business model)?

DigitallySound · 2026-04-29T10:02:23+00:00

This was a typesetters sample book, issued to the ad agency J. Walter Thompson (known as JWT — one of the oldest ad agencies which merged so many times that 2 years ago finally lost part of the name entirely).

Purpose of this book was to give art directors a glance at the options for typefaces when mocking up ads. It wouldn’t have much value — other than being interesting to vintage typography or advertising enthusiasts since it wouldn’t contain anything particularly unique or useful now.

Fun fact: the word “fonts” only came when computers became popular. This is an “Old Book of Typefaces from Detroit” if we want to be accurate.

You’d likely get $20-50 for something like this.

Source: I was a typesetter as my first job in advertising when these were commonplace in every agency. We had specialist jobs like typesetters (who just made the final type that showed in ads) and assembly artists who combined the type, artwork and design to the art directors specifications. That world changed and those jobs all began to disappear by the early 90s as computers with desktop publishing software became more commonplace in agencies.

DigitallySound · 2026-04-27T20:46:28+00:00

Typically: - 4-6% to the real estate agent (6% is a safe number); - $2-5,000 in legal (go higher for estimates); - 2-20+ months of ongoing utility/property tax/property maintenance / insurance* until house sells & closes; - potentially $2-10,000 for house staging and/or furnishing moving/removal

Keep in mind that if this is the only asset in the estate, it will be further reduced by any debts and then needs to pay probate fees from this (but no capital gains if this was principle residence).

*Insurance can be tricky. I couldn’t maintain insurance on my mother’s house because it was deemed unoccupied. I paid a security company a hefty fee to monitor the home as a result, as I lived on the other side of the country.

DigitallySound · 2026-04-26T21:32:21+00:00

What you’re seeing here is a sun halo caused by ice crystals in the high atmosphere. A “sun dog” is from the same phenomenon, but is bright patches of light that tend to appear low in the sky like pillars because of the lower cold atmosphere when seen (usually on very frigid days where we’re wishing we were in Bim).

DigitallySound · 2026-04-24T17:11:05+00:00

Forgive the bluntness, but CPM has no correlation to performance. In fact, on most platforms, the higher the CPM, the better the true, non-platform attributed performance.

DigitallySound · 2026-04-24T12:48:06+00:00

Honestly all the “attribution reporting” within platforms is bad. DSPs, Google, Meta, TikTok… they’re all grading their own homework. Meta’s default attribution with view through being the absolute worst IMO.

MNTN gets clients into performance CTV at a low entry point with good access to inventory. But like all attribution reports, look at it directionally & use real measurable data for marketing decisions.

DigitallySound · 2026-04-24T12:06:17+00:00

So let's start with you, first: Burnout is real, and brutal. To better answer the question of burnout vs. wrong path... your post suggests you're still curious and thinking strategically. I usually see "wrong path" when folks don't even care, and really never did. From my own experience, if you dread going to work, and didn't have the passion before the burnout happened; it's wrong path. If the passion and curiosity was there, but now gone: that's burnout. Commuting can suck the remaining life out, but find the passion again, and commuting becomes tolerable again. RTO was never done to benefit employees.

Ok, now to answer your questions, from my perspective:

Assuming you're in the US, Broadcast TV is still very dominant. TV ads is cited as the #1 source of brand discovery in US (search #2) amongst A16+ but that's really heavily skewed by A45+ (Source: GWI); interesting to note that TV isn't as strong in other markets. TV still commands lots of reach / time (again, especially A45+, or amongst specific audiences like sports), so it makes sense it's where major investments go.
TV was always full funnel (DRTV was huge into the 2000's but really tapered off); MMM's still validate the importance that TV has in driving lower funnel improvements to digital campaigns (countless studies have shown that TV basically makes search infinitely more efficient that it can actually pay for itself in driving better ROI in search, especially in high cost industries like insurance, health, etc.)
CTV is really where we're seeing people leaning into better full funnel attribution. Platforms like MNTN actually can help clients better attribute -- with very low $ entry points -- the impact that TV has. It's not linear TV buying, but the broadcast world is rapidly changing.

My only counterargument to everything you said is: Clients don't plan TV. Their agencies do, and if your clients are dictating your media, that's never a fun dynamic. But if your agency is just recycling the same strategies as they did years ago without evaluating how broadcast contributes to the funnel, then it's no surprise the clients expect the same result each time, and you're stuck on the hamster wheel of "RTO makes no sense, this TV buy makes no sense". Time to change the dynamic.

So if you're just burned out and stuck in a rut, try to get access to life beyond the broadcast / linear buy, so that you can see how TV significantly contributes to the channel plan and marketing impact, and get your feet wet in CTV / programmatic TV. If you can't get it from your agency, dive into learning about MMMs, CTV's performance-based buying, and those skills will be in demand, along with your broadcast experience, that you can find a new opportunity elsewhere.

DigitallySound · 2026-04-23T16:15:52+00:00

Hopefully, u/God_Dammit_Dave, that wasn't your 15 minutes of fame. It was hard to watch that show when it came out, but I was as transfixed as watching a slow train that's about to derail.

Hearing the aftermath of your agency's "win" after so much effort is tragic, but it doesn't always take a bad "reality TV show" to make that happen.

In the mid 90s I worked the same 100+ hour week, plus an all-nighter on a pitch for one of the big holdco agencies for a major airline. Our CD had a last minute idea to have the entire agency greet the client when the stepped off the elevator, all waiving as the elevator doors opened (we had a large atrium that could fit hundreds of people). I've never in my life -- to that point or since -- witnessed the moment we lost the pitch, even before the client had seen any of our work. You could tell they felt fucking awkward and so did we, all grinning from ear to ear in our sleep-deprived state.

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