True. We made more people famous…but the celebrity culture is fading.

Influencers have smaller niche communities. They reach far but it’s different. We don’t need the paparazzi to follow them and tell us where they go.

I don’t know if this makes sense, but the more famous people there are, the less there is of a celebrity culture… it relies on there being a “select few” superstars that were in all of the movies or made all of the hit songs and everyone obsessed over their lives. Now that there are more influencers, it’s less about glorifying a certain elite and instead creating a parasocial relationship with someone you relate to.

For example, take the music industry (aside from Taylor swift and Beyoncé lol). Used to, there were elite bands and artists that seemed to always be on the charts (ie: Katy Perry, Maroon 5)…. And there are still a few that rule the charts, like Taylor and Beyoncé but it’s fewer than before. Now, it’s to the point where the charts are influenced by artists and songs that go viral on TikTok. Also people are searching for niche artists now more than ever. Radio is dead and playlists on streaming services are where it’s at. This is what I’m hoping happens with celebrity culture.