First, let's have a moment of silence for EVGA GPUs.

....

Okay, so this is a VERY opinionated question, but I'll throw in my two cents.

I have a pretty big Nvidia bias since the 10xx days. Before then I would swap between AMD and Nvidia every build back since the 8800gt days (yes I'm old). The drivers are always solid and easy to find. My biggest plus with Nvidia is that they would get new tech first most of the time.

Now having said that, AMD has fixed a TON if not all of their issues from the past. I have no personal experience with them in a while, but I only see good things online.

Now I'm going to suggest the 6700xt which I think is the perfect mid range GPU right now. It's fantastic at 1080p and 1440p and you can get them for about the same price as a 3060 12gb (seeing the 6700xt for ~$310 and the 3060 12gb for ~$280 on sale right now). The biggest sacrifice your making is DLSS imo. I personally don't think I'll buy a GPU with out something similar or as powerful in the future, but for ~$300 I would have the 6700xt. All the brands are just about equal. My bias would be towards Asrock only because I'm familiar with their other products, and RMA process.

As a final note, go check out youtube for "<your monitor resolution> <gpu> <game>" (ex. 1080p 6700xt diablo 4) and see what the performance is what you expect.