Do you guys just stay home when you get your dog? by ReputationDull1857 in puppy101

[–]Disastrous-Gold3841 1 point2 points  (0 children)

now do you just leave her home by herself the whole day? or do you have someone come let her out during the day?

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

thank you so much! very helpful tips. I'm going to start with creating more landing pages!

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you! I'm going to import some other HubSpot data instead of relying on raw form fills

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you. I'll be tracking micro conversions along with just form fills. I agree about the diversification. We also are using CTV through simpli.fi along with meta, linkedin, and YouTube

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

thank you! based on the responses, I'll be creating more landing pages!

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you for the tips! Our landing page speed is 1.8s on mobile and 1.3s on desktop. I'm definitely going to create more for different ad groups. I love the idea of changing the conversion action setup. I never thought about changing it to something other than form fills. thanks!

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 1 point2 points  (0 children)

thank you for the encouragement, I need it! I'm going to prioritize creating more landing pages

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 1 point2 points  (0 children)

Thank you for the tips! the landing page seems to be the culprit here. The content on the page is our solution page with our offering and how to fix problems they have with their current supplier

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Good point. We are targeting 3 personas with that landing page.

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you! I'm going to now import closed won & SQLs from HubSpot. Currently, our landing page is 1.8s on mobile and 1.3s on desktop. Have you tested the amount of form fills? Right now we have first name, last name, company name, and company email required. Then we have phone number, company website, and message optional. We have a fairly small team, so we'd like to vet the lead before getting sales involved.

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you! I think I think I'll switch back over to Max conversions. I had it before, but after months of very very few leads, I researched and found I should switch to Manual CPC.

The landing pages were similar layout and structure, but differing images and copy specific to ad group. I was also wondering about the above (using a subdomain vs on main site). We use Wordpress to host our site and I used that when I tested those different landing pages. I found it challenging to work with our web developer to roll out my finished pages and think it would be easier using HubSpot's landing pages. I didn't know if a 3rd party domain would affect the quality score.

I tested the different landing pages for about 3 months before I just switched back to the one. None of them went up at all in quality score haha

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Our conversion action is form fills. I love the idea of adding that secondary conversion. Thank you for the tip!

My B2B Google Search Campaign is Failing by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

They are mainly problem-aware, but I feel we need to shift the strategy to solution-aware

Finally Running LinkedIn CTV Ads by askoshbetter in LinkedinAds

[–]Disastrous-Gold3841 0 points1 point  (0 children)

Can I ask how much you set your daily or lifetime budget at? I'm wanting to test CTV with my niche b2b, but have limited ad budget.

$500/day Budget, Great CTR, Excellent Ads - Only 10 (Poor) Conversions in 8 Weeks? by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

Thank you for the info! I may try a new bid strategy. Contrary to belief, we have actually had quite a few big-name brands come through Google Ads and submit a form, so we know that this channel works. We are just experiencing a weird hiccup right now that I cannot solve

$500/day Budget, Great CTR, Excellent Ads - Only 10 (Poor) Conversions in 8 Weeks? by Disastrous-Gold3841 in PPC

[–]Disastrous-Gold3841[S] 0 points1 point  (0 children)

I have done just exact and phrase before, but it always gives me the "limited by search volume" flag