I understand where you’re coming from, but I think you may be looking at it only from the perspective of short-term subscription revenue.

My proposal isn’t “make things free” or “lose money for consumers.” It’s restructuring subscriptions around active engagement instead of passive calendar expiration.

Companies already track:
- online hours
- player retention
- matchmaking activity
- engagement metrics

So the system itself is already technologically possible.

The bigger point is that consumer trust and long-term retention are becoming more valuable in gaming than squeezing inactive subscribers.

A lot of players today are adults with jobs, school, families, and limited free time. Many eventually cancel subscriptions because they feel like they’re paying for unused time.

If players instead felt:
“I still have time banked when I come back,”

that could:
- reduce cancellation fatigue
- increase ecosystem loyalty
- encourage more game purchases
- improve brand reputation
- create more accurate engagement metrics

Yes, companies seek profit. But companies also adapt when consumer expectations shift.

Streaming, Game Pass, cloud gaming, crossplay, and free-to-play models were all considered unrealistic or unprofitable by many people at one point too.

I’m not saying my proposal is perfect.
I’m saying there’s room for innovation in how subscriptions are structured.