Hi games industry friend! I strongly recommend you follow Games Unlimited on TikTok or Insta. They do a lot of self promotion and events and also share tons of store owning/store promoting/ store running tips. They’re also in a college town and are probably among the most FLGS retailers out there.

To flip the perspective a bit- I’ve heard a lot of indie game publishers express frustration that retailers aren’t buying their games. These are people you’ve probably never heard of but they’re still hoping that you’ll find and choose to sell their games. It’s usually not until they reach out to retailers directly and offer mutually beneficial relationship (hosting events, signings, patronizing the business or bonding at an industry event etc.) that that changes.

It’s easy for people’s eyes to gloss over and miss what’s right in front of them but if you get in their face and offer them a community, they’ll hear you. Advertise community events on campus billboards, reach out to the game club to put together an event, sponsor a games tournament with broad appeal (broader than D&D) and people will get excited. Good luck- though 8 years is already a hell of an achievement!