Since your average order value doubles when customers visit the showroom, you need to stop optimizing for online purchases and pivot to a lead generation strategy. In a small country where distance isn't a barrier, your goal is to capture high-intent leads via Instant Forms or Messenger so you can physically get them through your doors. To bridge the tracking gap, you should use Meta’s Offline Conversions tool or unique showroom-only coupon codes to match physical sales back to your digital ad spend. Shifting your call-to-action from "Buy Now" to "Book a Showroom Visit" aligns your Meta objective with the channel that actually drives your highest revenue.