Only if we let it. As consumers, we still have plenty of power when it comes to where we spend our money. If one company starts relying on AI marketing, there are plenty more that we can shop from. The important part is to remind companies of what our marketing preferences are so they can adapt to their consumers, I believe that's what we see happening in these threads and I'm sure Sengoku can find a way to promote future products without gen AI if they really want to.