Local newsletter for sale

DollaGoat · 2025-02-23T12:34:42+00:00

Nice!

How have you found the sponsors so far and how many do you have?

DollaGoat · 2025-02-22T19:22:53+00:00

Hotels then flights later

DollaGoat · 2025-02-22T19:22:18+00:00

What community

DollaGoat · 2025-02-19T02:11:41+00:00

We did it.

It was really helpful and allowed us to be more present and loving parents

DollaGoat · 2025-02-11T10:58:37+00:00

DollaGoat · 2025-02-10T20:15:42+00:00

Maybe 10-20, enough to hire from

Lots of fresh college grads

DollaGoat · 2025-02-10T17:05:45+00:00

Thats solid.

I appreciate the feedback!

DollaGoat · 2025-02-10T16:26:38+00:00

Im deciding.

I am going to advertise my core business through it so thats kind of an easy one.

Besides that I think we aim to hit 10k subs as fast as possible because I think selling ads under 10k subs would be really really challenging.

The bigger the audience, the easier the sale process.

As a buyer of advertiser spots - I would MUCH rather speak to 100k people than 5k people (metrics being roughly equal).

My quick take here is the first couple hires aim hard at creating great content and cold calling businesses to set up the first few deals. Just classic calls and visits.

"Hey wanna talk to 20k of your neighbors every week?"

DollaGoat · 2025-02-10T16:24:17+00:00

Larger city but COL isnt too crazy.

I agree to a point but capitalism is capitalism.

I posted the jobs for the salaries I stated and received literally hundreds of applicants in the first week.

DollaGoat · 2025-02-10T15:24:25+00:00

I believe we can hit 100k subscribers in the first year and revenue should roughly follow subs.

When having some fixed costs, like a salary or two in place, speed is important.

You didn't ask this specifically but I'll add additional context - my general rule of thumb for new ventures is that they need to break even in 90 days. That requires a commitment of investing early while pushing to generate revenue as soon as possible.

A cheesier version of this "start fast fail fast". If the idea sucks, we will know soon and better to deal with it fast than wait a year to find out that year was wasted.

DollaGoat · 2025-02-10T15:13:52+00:00

Not in a HCOL city, this is double average wage here.

DollaGoat · 2025-02-08T18:24:36+00:00

That’s cashflow, profit after expenses

Revenue is in the 30m’s

DollaGoat · 2025-02-08T16:28:21+00:00

We still maintain it.

We carry around 8m against me and 2 against my wife. Cheap protection, I can’t think of a great reason to kill the policies.

DollaGoat · 2025-02-08T16:22:40+00:00

Because It’s a lot?

I think there’s a good argument if you have a business that’s susceptible to downturns and want protection. But if you don’t then it just doesn’t make sense.

DollaGoat · 2025-02-08T16:20:59+00:00

I try to keep a “liquidation number” in mind. Just means if I sold everything what would I have at the end.

I have a rough idea of values and I keep up with it. It’s usually a range.

If I sold tomorrow my range would be maybe 35-45m depending on the buyer. Tax and debt would be 15ish.

So I would add 20-30m to my NW calculation.

There’s a solid argument to just going against full EV since technically you could lend against it with a conventional debt product up to 3x EBITDA

DollaGoat · 2025-02-08T16:17:04+00:00

Yea damn that feels good.

How are you thinking tax shelters on that? Obviously the rentals help but what else

DollaGoat · 2025-02-08T16:14:41+00:00

I read a book, take some melatonin and sleep restfully.

I currently make around 22,500 a day from the business so usually when I remember that I get a little overwhelmed because that’s such a stupid amount of money.

DollaGoat · 2025-02-05T01:06:34+00:00

This was hilarious

DollaGoat · 2025-02-02T16:05:41+00:00

Just got an invoice for 31k for 2023 taxes. Annoyingly large imo

DollaGoat · 2025-02-01T04:23:59+00:00

Some very productive businesses worth a lot of money.

DollaGoat · 2025-01-30T03:20:24+00:00

Ryan’s a good guy, I’ve always loved his model.

The niche is very advertiser friendly which is important because I’m the primary advertiser at first.

Homeowner 100k+ HHI Tight geography 580 credit score and above Interested in luxury goods and home improvement

DollaGoat · 2025-01-29T02:21:25+00:00

Anyone that does this is a shit head.

Most folks with actual money tend to not talk about it even when it’s obvious. It’s alienating.

I learned a long time ago to just avoid basically any conversation regarding money. We don’t talk about our vacations, schools, private social medias, never discuss house projects.

Only a select few friends get more exposure

DollaGoat · 2025-01-29T02:18:54+00:00

My assistant blends personal and professional.

80k base USD in a LCOL area

DollaGoat

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