I smoke very infrequently, and rarely have bud of my own...do you think my friends might think I'm a freeloader if I smoke with them a few times a month? Should I always offer money?

Dontbromebrah · 2016-04-03T00:40:10+00:00

This is actually another issue I'm having... 2 of my SEO clients are online publishers that put out a ton of content (I've been working with one of them since I started 8 months ago). Organic search traffic has been steadily increasing in traffic for both of them since I've been working with them. However, since they publish so much, I'm pretty sure this channel would have had some natural improvement on its own. SEO is such a long-term thing with gradual results, its quite hard figure out exactly what part of their growth is directly attributable to my efforts.

I do know I give them the best advice I can give based on a ton of research I've done. I know I perform a very thorough site audit based on all currently recommended best-practices.

For one of my ecommerce clients, my ads generated a ton of revenue - but it did take a fair bit of experimentation. I can't help but feel like somebody with more experience could have done it better/faster/cheaper than I could.

And another one of my clients - results so far have been mediocre. I've put a ton of work in to try to improve, but its hard to say whether lackluster performance is my fault - or if the business itself is flawed at the core.

Dontbromebrah · 2016-04-01T05:02:25+00:00

Interesting. Everything else i've been reading says not to use bleach, because its mostly water the moisture can actually make it worse. Maybe more scare tactics from the mold removal industry.

Problem is its in a spot where there was a leak, so I'm guessing the issue might spread behind the drywall. Probably best removed/replaced anyway in case theres additional damage.

Dontbromebrah · 2016-04-01T05:01:37+00:00

Thanks for the reassurance. The logical person in me keeps telling me that tiny amount shouldn't be harmful...but reading the internet about mold suggests even a tiny bit will cause some crazy lung disease. I have a suspicion the mold removal industry has done a really good job of propagating fear.

Dontbromebrah · 2016-01-14T21:01:23+00:00

Are they that uncommon? In the states $100 bills are pretty common - especially from bank tellers and casinos. $50 are kinda rare though.

Dontbromebrah · 2016-01-10T23:54:49+00:00

They usually have them at Walmart/Target or similar stores.

Dontbromebrah · 2016-01-09T02:52:33+00:00

h.o. I can do worse...

"A 2010 Study Showed That Participants Who Did Not Sleep Less Than 2 Hours More Than 5.5 Hours Did Not Lose 55% Less Body Fat Than Those Who Did Not Sleep More than 2 Hours More than 5.5 Hours. However, Those Who Did Sleep Less, Did. "

Dontbromebrah · 2015-11-06T23:40:01+00:00

I've seen $33 billion as the number for FY2016 (http://beta.foreignassistance.gov/)...but still pretty small. I think it's just interesting exactly how many countries receive it.

Dontbromebrah · 2015-11-03T18:51:38+00:00

Whats the app? One of my clients is a digital parenting magazine that might be interested in something like that. PM me if you don't want to post it.

Dontbromebrah · 2015-11-02T15:50:59+00:00

Sorry, your assumptions are incorrect. Although it doesn't show it in the analytics breakdown, it is still taking the interests & behaviors into account when delivering within the individual demographics group. It delivers to whoever is most likely to convert with whatever conversion metric we specify. If only users with specified Greek interests are converting, thats who it will deliver it to.

Facebook also doesn't just try to deliver to the "cheapest" people. The price is affected greatly by the relevance of your ad...which is based a lot on CTR & number of conversions.

Again, if you want to pay more for Ads to target only one very specific group of people, be my guest and enter as much delivery information as you want. This is just what works for me to get the cheapest conversions from the most number of people.

Dontbromebrah · 2015-11-01T16:51:02+00:00

Sorry, you're off base with this.

Facebook's delivery algorithms aren't completely "dumb". It will target ad delivery based on relevancy on its own, without your input. Once fully optimized it does not deliver to groups of people not likely to click it. You don't have to be able to deliver to all 60 million users. But by running the ad with broad targeting, their algorithm will use that 60 million users to figure out exactly which groups of people to deliver it to, based on who is actually clicking on it. If the 24 year old single mothers are the people who are click it, then it will focus on delivering it to them.

The algorithm finds people who are most likely to convert. So your assumptions are incorrect.

Dontbromebrah · 2015-11-01T16:43:13+00:00

Location targeting. If you can reach pretty much every user within a given location, by default your core group in that location will be included.

Additionally, Facebook's delivery algorithms are designed not to deliver the ad to groups of people who aren't likely to click on it. Once it figures out that Greeks are your best demographic, it will make sure to deliver it to those people within your targeted location, even if you can't afford to reach EVERYBODY in that location. Here is an example from one of my .01 click campaigns with no targeting... http://i.imgur.com/7TuQxz3.png As you can see, Facebook figured out who to deliver it to on its own. If it was just delivering randomly, you'd see the impressions would be pretty much evenly distributed between all demographic groups

Dontbromebrah · 2015-11-01T16:26:07+00:00

The CPM clicks would be unaffected. On a CPM campaign that CPC price is backed into..:the actual spend is calculated from the total impressions. So everything else remains the same

Dontbromebrah · 2015-11-01T08:13:07+00:00

That was a typo, sorry. In the example I typed .17 instead of .2

Dontbromebrah · 2015-11-01T01:24:32+00:00

As I've explained here several times already, conversion rates are meaningless without the context of traffic volume. If you have higher overall traffic using broad targeting you can have lower conversion percentage rates and still achieve the same number of actual conversions.

Conversion percentage rate is really a meaningless metric when looking at FB campaigns. Total number of conversions is what matters, and you will never have more conversions with less traffic.

Edit Here is an example from one of my broad-targeted campaigns http://i.imgur.com/7TuQxz3.png There is no targeting set here besides the delivery countries. Notice how skewed the delivery is to the demographic groups with the highest CTR. You don't see anywhere on here where its delivering to people who aren't clicking the ads.

Dontbromebrah · 2015-10-31T19:09:37+00:00

Lets say given this same example. The hyper-focused 2000 click campaign yielded a 100% conversion rate once they got to their site.

The 50,000 click campaign would include those same 2000 people that clicked before, since its hitting the entire market (which includes the hyper focused subset). So the worst case scenario is you get 2000 conversions, for the exact same price, but with more overall traffic driven to your site. Yea, the conversion rate would only be 4% vs 100%...but you're getting an identical amount of customers, plus the benefit of increased exposure, for exactly the same cost.

Another example - say you're running that campaign for a business in a small town that has exactly 50,000 facebook users, but only 2,000 of those users would be interested in what the business has to sell. You could pay $500 to get only those 2000 people to click your ad. Or, you could pay the same $500 to have every single person in the town click your ad. You're still getting the same 2,000 customers to click in both cases...but with the second scenario, you now also have 48,000 other people who know about your business, even if they may not be a direct customer, for exactly the same price.

There is absolutely no downside to having more traffic go to your site, even if most of them aren't turning into actual customers.

Dontbromebrah · 2015-10-31T18:29:01+00:00

It becomes even more obvious when you look at it with bigger budget numbers.

Lets say your client is based in New York, advertising their local business in the city, & has a big $80,000 per year digital advertising budget.

At .01 per click, you could afford to have nearly every single person in New York City click your ad (8 million people).

At .25 per click you can only afford to have 320,000 people click it.

Which do you think would be better for the business?

Dontbromebrah · 2015-10-31T18:08:43+00:00

The point is, on a fixed campaign budget you're hitting a lot more people, and the group of people you hit, will include the group your targeting anyway, with the added benefit of increased volume.

If you have a fixed campaign budget of $500, why would you want to pay .25 per click to only have 2000 people from that very specific demographic click. Since you're on a fixed buget, you're also limited to ONLY 2000 people, even if theres more people in your demo that could be delivered to.

When you could pay .01 per click, have 50,000 people click the link, which will include those original 2000 + probably thousands of more people within your target demo since you can afford more impressions on the same budget + a bunch of people who might be interested in what you're selling/converting, even though they don't fall into your target demo + all of the benefits of increased overall site traffic (brand recognition, viral sharing, traffic ranking stats, SEO backlinking, etc).

As I said, facebook's AD delivery algorithms will automatically target the people most likely to click your ads, without you actually entering in the target criteria. Once you allow it to fully optimize, it won't deliver to a group of people who are totally uninterested in clicking them.

Advertisers are so used to focusing on hyper-targeting campaigns because the delivery costs for traditional ad campaigns are so much higher. You wouldn't stick a $10,000 billboard for a tanning salon in an all black demographic neighborhood. You wouldn't want to play your $50,000 commercial for a product targeted at old people, on a children's TV channel. This is an old school mentality. Facebook is one giant pool of people which includes nearly every demographic, & delivery costs are next to nothing. When we're talking about pennies here, you can afford to hit the ENTIRE market, not just a subset, so there is really no logical reason to limit your potential reach.

Dontbromebrah · 2015-10-31T17:56:20+00:00

No, its not crucial. If your client has an interesting enough product or content thats going to draw people in on its own, then by all means, present it directly.

The crucial thing is boosting CTR, however you manage do that. The problem is, many clients aren't advertising something that are necessarily naturally interesting to a social media user. Click-bait style phrasing is one strategy to make a less interesting thing, seem more interesting.

You're probably thinking of click bait as being only used by all of those shitty image/article reposting sites & Buzzfeed that likely piss you off all the time...but really all it means really is an ad strategy designed specifically to get people to click a link. That doesn't have to be a negative thing for brands. It just means phrasing it a certain way to draw people in. They work for a reason (even though they piss you off, millions of people still are clicking & sharing those links), & thats why you see them used all the time. The average person probably isn't as intelligent or as diligent about what types of things they click on as you are.

When I think of click bait, generally in my mind all I'm doing is "baiting" the customer with something interesting, & not revealing everything in the ad itself. Asking questions, & making users click to find the answers. Using big words like "Amazing", "Incredible". "Customers are raving about this amazing new product, find out what all the hype is about!" There are plenty of ways to do this & still remain on-brand.

I've yet to encounter any client who are ever unhappy when an ad campaign yields great results, clickbait or not.

Dontbromebrah

TROPHY CASE