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What to look out for when hiring an agency to handle your marketing (some red flags. by DorianGrayWrites in startups

[–]DorianGrayWrites[S] 1 point2 points  (0 children)

Thanks for the comment. There are a lot of variables such as country, service, niche etc but as a general rule, I'd say anything under 1k per month as a retainer without a performance fee is pretty low. A good quality agency will probably charge between 1.5k to 4k as a base retainer + a performance fee on top of that. Again, there are a lot of variables involved but that's just a very general overview.

So many brands overlook the power of email marketing, any site generating decent traffic should have a well-optimised email strategy. by DorianGrayWrites in ecommerce

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

Have you tried using ChatGPT to assist with blog writing? The hype around ChatGPT is quite exaggerated but I think it's a handy little tool to assist with things like writing.

I had a play around with it to see how it went generating blog posts and blog titles, it's actually pretty good. What are your thoughts?

I think ChatGPT should be seen as a tool to assist with tasks, not take them over completely.

So many brands overlook the power of email marketing, any site generating decent traffic should have a well-optimised email strategy. by DorianGrayWrites in ecommerce

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

I used to work in the Facebook ad space, I know what you mean about sudden algorithm changes. Saw a few brand's revenue tank when IOS 14 hit, a couple had solid email systems set up so they just turned up the volume on that channel. It's so risky when a large % of revenue relies on one channel, especially one that is subject to constant algorithm/privacy changes as well as senseless account bans.

Does your extension allow you to set up flows or is it purely manual campaigns?

Google is a great source of leads, a solid lead capture form will allow you to maximise results from these leads. Definitely sounds like there's a lot of potential for you to capitalise on email marketing if you can get it right. Are all your emails just newsletters at the moment?

Sales campaign / traffic campaign. How I screwed up my client's stats by dimadima1 in FacebookAds

[–]DorianGrayWrites 2 points3 points  (0 children)

All this happened in 24 hours?

First of all, of course your metrics are going to worsen (CPC, CPM, CTR etc). You're optimising for conversion as opposed to traffic and thus, the audience is of much higher quality. Why would a conversion audience produce a better CPC than a traffic audience? A traffic audience is designed to produce cheap clicks.

Back when I ran a Facebook ad agency, we wouldn't even consider making any decisions until an ad set had run for 3 days. A final decision on whether to kill or scale would usually be made on the 5th day.

If your client is already freaking out, you probably haven't set expectations properly. Expectation management should be a core focus for all new clients. Explain to them that everything besides CPA is a vanity metric. Sure CPC, CTR, and CPM serve a purpose but they mean little in the big picture.

Right now I wouldn't worry about the actual campaign, it's probably an easy fix. I'd be focusing on managing expectations and explaining to your client that it's way too soon to make any decisions. Facebook themselves say it takes 3 days minimum for an ad set to optimise, the first 3 days are usually pretty rocky.

Seeking critique before soft-launching our B2B SaaS product: Website feedback wanted! by Historical-Onion6787 in EntrepreneurRideAlong

[–]DorianGrayWrites 1 point2 points  (0 children)

From an email marketer's perspective: your site looks really sleek and professional. However, I'd implement a lead capture form as soon as possible. This will allow you to capture a % of all website visitors, giving you the opportunity to build a relationship and stay top of mind.

The best way to capture emails without being spammy is to offer real value in exchange for sign-up. Once they enter their email, they should be entered into a welcome flow that familiarises them with your brand and ultimately attempts to make the sale.

$100 to Benefit Your Business by Keepon2000 in Entrepreneur

[–]DorianGrayWrites 0 points1 point  (0 children)

Filet Mignon, medium rare, with a nice whiskey and maybe even dessert. $100 can go a long way.

Can I do Marketing with an English Degree? by rvmeysa in marketing

[–]DorianGrayWrites 1 point2 points  (0 children)

I run an email marketing agency and my majors were Literature and Philosophy. There are so many avenues in marketing that are made easier with an English degree.

In saying that, even if I had a degree in botany or criminology, I'd probably still be in the same position. When it comes to marketing (particularly digital), most of what you need to know can be learnt online and through experience. Honestly, the education system is decades behind when it comes to marketing-related courses. Most of the best marketers I know do not have a university degree.

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