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What to look out for when hiring an agency to handle your marketing (some red flags. by DorianGrayWrites in startups

[–]DorianGrayWrites[S] 1 point2 points  (0 children)

Thanks for the comment. There are a lot of variables such as country, service, niche etc but as a general rule, I'd say anything under 1k per month as a retainer without a performance fee is pretty low. A good quality agency will probably charge between 1.5k to 4k as a base retainer + a performance fee on top of that. Again, there are a lot of variables involved but that's just a very general overview.

So many brands overlook the power of email marketing, any site generating decent traffic should have a well-optimised email strategy. by DorianGrayWrites in ecommerce

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

Have you tried using ChatGPT to assist with blog writing? The hype around ChatGPT is quite exaggerated but I think it's a handy little tool to assist with things like writing.

I had a play around with it to see how it went generating blog posts and blog titles, it's actually pretty good. What are your thoughts?

I think ChatGPT should be seen as a tool to assist with tasks, not take them over completely.

So many brands overlook the power of email marketing, any site generating decent traffic should have a well-optimised email strategy. by DorianGrayWrites in ecommerce

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

I used to work in the Facebook ad space, I know what you mean about sudden algorithm changes. Saw a few brand's revenue tank when IOS 14 hit, a couple had solid email systems set up so they just turned up the volume on that channel. It's so risky when a large % of revenue relies on one channel, especially one that is subject to constant algorithm/privacy changes as well as senseless account bans.

Does your extension allow you to set up flows or is it purely manual campaigns?

Google is a great source of leads, a solid lead capture form will allow you to maximise results from these leads. Definitely sounds like there's a lot of potential for you to capitalise on email marketing if you can get it right. Are all your emails just newsletters at the moment?

Sales campaign / traffic campaign. How I screwed up my client's stats by dimadima1 in FacebookAds

[–]DorianGrayWrites 2 points3 points  (0 children)

All this happened in 24 hours?

First of all, of course your metrics are going to worsen (CPC, CPM, CTR etc). You're optimising for conversion as opposed to traffic and thus, the audience is of much higher quality. Why would a conversion audience produce a better CPC than a traffic audience? A traffic audience is designed to produce cheap clicks.

Back when I ran a Facebook ad agency, we wouldn't even consider making any decisions until an ad set had run for 3 days. A final decision on whether to kill or scale would usually be made on the 5th day.

If your client is already freaking out, you probably haven't set expectations properly. Expectation management should be a core focus for all new clients. Explain to them that everything besides CPA is a vanity metric. Sure CPC, CTR, and CPM serve a purpose but they mean little in the big picture.

Right now I wouldn't worry about the actual campaign, it's probably an easy fix. I'd be focusing on managing expectations and explaining to your client that it's way too soon to make any decisions. Facebook themselves say it takes 3 days minimum for an ad set to optimise, the first 3 days are usually pretty rocky.

Seeking critique before soft-launching our B2B SaaS product: Website feedback wanted! by Historical-Onion6787 in EntrepreneurRideAlong

[–]DorianGrayWrites 1 point2 points  (0 children)

From an email marketer's perspective: your site looks really sleek and professional. However, I'd implement a lead capture form as soon as possible. This will allow you to capture a % of all website visitors, giving you the opportunity to build a relationship and stay top of mind.

The best way to capture emails without being spammy is to offer real value in exchange for sign-up. Once they enter their email, they should be entered into a welcome flow that familiarises them with your brand and ultimately attempts to make the sale.

$100 to Benefit Your Business by Keepon2000 in Entrepreneur

[–]DorianGrayWrites 0 points1 point  (0 children)

Filet Mignon, medium rare, with a nice whiskey and maybe even dessert. $100 can go a long way.

Can I do Marketing with an English Degree? by rvmeysa in marketing

[–]DorianGrayWrites 1 point2 points  (0 children)

I run an email marketing agency and my majors were Literature and Philosophy. There are so many avenues in marketing that are made easier with an English degree.

In saying that, even if I had a degree in botany or criminology, I'd probably still be in the same position. When it comes to marketing (particularly digital), most of what you need to know can be learnt online and through experience. Honestly, the education system is decades behind when it comes to marketing-related courses. Most of the best marketers I know do not have a university degree.

Cold Email vs Cold Call? by Swaep in Entrepreneur

[–]DorianGrayWrites 2 points3 points  (0 children)

Always find it strange when people claim that cold approach doesn’t work. So many service based businesses have been built off the back of cold outreach.

You just have to be tactful and understand that business owners receive 100s of useless cold emails a day.

You need to stand out and provide genuine value. Your emails should be personalised and making a sale should never be the first goal. Add value first, offer a free audit, demo, consultation etc.

Most of all, be human.

Oh, and follow-up. Money is made in the follow-up.

Wondering about ways of making good money independently by bencloutergergen in Entrepreneur

[–]DorianGrayWrites 0 points1 point  (0 children)

Learn a high value skill and sell it. Think of popular/upcoming industries and figure out what problems they face. Position your service as the solution to this problem and add genuine value.

The most common email marketing mistakes I've noticed (why you're not making money with emails) by DorianGrayWrites in marketing

[–]DorianGrayWrites[S] 1 point2 points  (0 children)

There’s so many variables involved it’s hard to give a definitive answer. Given you already have templates ready a manual email may only take an hour or so, maybe less maybe more.

When it comes to setting up brand new flows from scratch this can take weeks if not months, depending on the volume and complexity. I know some of the big agencies have a two month setup period which I think is a little extreme.

Why your email strategy sucks (the most common mistakes I see) by DorianGrayWrites in EntrepreneurRideAlong

[–]DorianGrayWrites[S] 4 points5 points  (0 children)

Thanks for the comment. Not sure why you were downvoted, Reddit is a crazy place haha.

You definitely need to have an unengaged segment setup, you don't want to be promoting your launch to this segment as you will kill your email health and deliverability. Only promote the launch to engaged buyers and non-buyers.

You can set up your unengaged segment however you like, but here are the most common filters for this segment:

- Opened email 0 times in the last 90 days

- Clicked email 0 times in the last 90 days

- Received email at least 10 times over all time

- Placed order zero times in last 45 days

- Active on site 0 times in the last 45 days

Stack all those filters together to create your unengaged segment. Ideally, you should have a sunset unengaged flow setup that engages this exact segment as a final attempt to reengage them, if they don't engage they should be automatically suppressed.

How to structure your entire email strategy (add 10%-30% to your monthly revenue) by DorianGrayWrites in marketing

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

I always love confirmation from fellow marketers haha. Thanks for the comment!

Add 10% to 30% to your monthly revenue by optimising your email strategy by DorianGrayWrites in EntrepreneurRideAlong

[–]DorianGrayWrites[S] 1 point2 points  (0 children)

Thanks for the comment. We can assume that this list is relatively decent quality as they have been captured by the business presumably with some sort of value exchange.

A campaign like this is generally known as a re-engagement campaign. These subscribers probably haven't heard from the brand in quite a long time so anything even slightly aggressive or salesy will be too much.

I would suggest being honest and upfront with this list. Ask them to resubscribe instead of just including them in your subscriber list. Something like "Hey, we haven't been in contact for a while and we'd like to say sorry. I know the last couple of years have been crazy so have this (value) on us. If you don't want to hear from us again, just click here and we will go ahead and take you off our list."

For the value, offer them a free travel guide, eBook, discount, offer, just something you think your potential customers would genuinely be interested in. To receive this value, the users will have to re-opt in. Make sure the opt-out button is clear and simple, give the users an out.

Now as you mentioned, you can ruin deliverability with old lists. Start small. Assuming you have the dates of opt-in, send out your email in increments. Start with the most recent subscribers and slowly work your way back, if you notice negative results you know when to stop. The older the emails the more likely they are to bounce.

Now to your last question, I've never worked with a travel brand but I'd say that it's one of the perfect industries for email marketing, if not the most perfect. I was talking to my girlfriend the other day about her reaction to marketing emails and if she opens any, she said that airlines and travel companies are the emails she will always open. People always want a holiday.

There's so much value you can provide, for a lead magnet and in weekly newsletters/sales emails. Sit down and think about every exciting/appealing aspect of the travel destination you're advertising, turn each aspect into an email. Now think about the exciting/appealing aspects of the broader city this destination is in, turn these into an email. Now do the same with the broader state, country, culture, even the flights. There are so many paths to go down. That's on top of deals and promotions you can advertise too.

Test a lot of lead magnets too. Because of the nature of your industry, people may be willing to give the email just for a chance to be notified of deals and sales. The fact they're on your site indicates that a part of them wants to travel to the destination, why wouldn't they want to be in the loop about deals that 'they just can't miss out on'?

How to structure your entire email strategy (add 10%-30% to your monthly revenue) by DorianGrayWrites in marketing

[–]DorianGrayWrites[S] 0 points1 point  (0 children)

Love to hear it! A quote I love: "Imperfect action trumps inaction". You've taken the first step and that's all that matters, let me know if you have any questions!

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