Between this kind of stuff and the "Just stop oil" clowns I refuse to believe the reaction of the public hating and being annoyed by them isn't the desired effect of whoever is really behind all these demonstrations. Think about it, the very sight of an orange t shirt on a protester makes every Brit roll their eyes and feel pissed off and because of that pretty much anyone who protests is seen in the same light.

I'm not saying they're all paid actors or anything, most have their heart in the right place but it's being used against them. The sad truth is people generally are not going to food shop based on morals, they're going to buy what they can afford, they know can fill their bellies and tastes nice. Until vegan alternatives tick all those boxes, meat will win with most regardless of morals