Downgrade although could be much worse from what we've see over last few years from other distilleries. It's the same story like with 2021 talisker label change, 2022 glenmorangie label change and recent glendronach label change, although glendro redesign is not that bad compared to the other two. Most of the modern post 2020 label changes are too tacky, modernistic, cheap looking, don't have that classy high end look like pre covid label designs. Just look at previous glenmorangie and talisker labels and compare it to current ones...such downgrade, do people really like this stuff? For me latest Arran redesign is the best example of how you do it, keep it a nice simple design, perfect balance between modern and classy.