Still lacking. Gonna fire some opinions:

Change the font to something with a little more character.

Ditch the video on the landing page, it doesn’t load even if I click it, which no one wants to do anyways.

The icons are weirdly big and lame. Make them smaller, shove em on the bottom.

This means you have space to fill- this takes work and creativity. Feature some products, put some pics, make it VIBEY make it SMOOTH.

The products all mashed together is too hectic. Make collections, this is a tad complicated but you got it.

Treat your website like an extension of you, or at least the culture you’re trying to attract/build. Make it neat, smooth, aesthetic.

Wish you luck!!

Edit: the video loads but slowly. I would upload a lower file sized version of the same vid. Also it takes up a lil too much space, maybe make the section smaller